Art Director

Overview

We’re building a brand that redefines hydration through the lens of culture, design, and storytelling. Humantra is not your typical supplement brand. We’re lifestyle-led, creatively driven, and unapologetically premium.

We’re looking for an Art Director to shape how the world sees and feels Humantra. In this role, you’ll help set the creative vision across every brand touchpoint. You’ll define and guard our visual identity, lead big campaign ideas, and ensure that everything we put into the world feels unmistakably Humantra. You won’t just make things look good. You’ll make them feel intentional, consistent, and culturally relevant.

If you’ve led creative content at culturally relevant brands and know how to scale high-standards work globally, this is your opportunity to leave a creative legacy.

Where You’ll Spend Your Time

Brand Creative Content Leadership & Consistency (30%)

• Own and evolve Humantra’s visual identity and creative expression across content ensuring product, digital, retail, and real-world brand moments are aligned to the brand
• Translate brand strategy and creative concepts into strong, cohesive visual worlds
• Partner with Brand and Design to build and maintain a cohesive visual system, make sure every asset looks on-brand, premium, intentional
• Act as the senior approver for all customer-facing content, ensuring quality and alignment
• Protect the brand’s creative standard across all markets

Creative Direction for Global Campaigns (30%)

• Translate strategic brand thinking into big, breakthrough ideas
• Lead the creative development of global campaigns, including narratives, taglines, moodboards, and visual storytelling
• Set campaign art direction across digital, social, retail, and experiential
• Ensure all campaigns feel culturally sharp, premium, and disruptive

Visual Brand World & Art Direction (25%)

• Own the art direction for brand and product content across all channels
• Lead campaign and content shoots, setting styling, composition, and visual tone
• Build clear creative direction for social, paid, product imagery, and brand photography
• Create a visually cohesive brand universe across all platforms and touchpoints

Creative Partnership Across the Business (15%)

• Embed creative standards across Brand, Design, Product, Social, and Commercial teams
• Help build Humantra’s brand bible and creative toolkits
• Drive the long-term content ambition of the business as we scale
• Be a clear and inspiring creative leader within the organisation

Key Responsibilities

• Define, own, and evolve the global visual direction of Humantra
• Approve and oversee all major visual outputs, from campaigns to content to packaging
• Partner with Brand team on campaign concepts, narratives, and rollouts
• Lead art direction for brand shoots and content production
• Maintain consistency across every asset while pushing creative boundaries
• Ensure the brand’s visual identity evolves while staying recognisable and ownable
• Act as a creative thought partner to key stakeholders across the company

Requirements

Who You Are

✅ 7 to 10+ years of experience in creative or art direction, ideally in premium lifestyle, beauty, fashion, or culturally relevant brands

✅ A strong visual thinker with taste, clarity, and point of view

✅ Experienced in leading creative teams, shoots, and cross-functional collaboration

✅ Comfortable taking brand strategy and translating it into cohesive visual systems

✅ Detail-obsessed but also able to zoom out and drive long-term creative direction

✅ Confident making creative calls and upholding standards globally

✅ Based in or willing to relocate to the UAE

Benefits

• 22 days holiday plus your birthday off
• Premium Private Healthcare Insurance
• Brand new MacBook or Windows laptop
• Monthly wellness stipend (gym, supplements, etc.)
• Hybrid working: 4 days in the office, 1 remote
• 1 Week “Work from Anywhere” per year