ASO Executive

We are looking for an ASO Executive with 6 months to 1 year of experience, specifically with Meta platforms (Facebook & Instagram). The ideal candidate should have hands-on experience in optimizing mobile apps and supporting app growth through Meta advertising and analytics.

Key Responsibilities:

• Optimize app listings on App Store and Google Play (keywords, titles, descriptions, screenshots).
• Plan and manage Meta Ads campaigns for mobile app installs and engagement.
• Monitor campaign performance and optimize for CPI, installs, and conversions.
• Conduct keyword research and competitor analysis for ASO.
• Track and analyze app performance using analytics tools.
• Work closely with the marketing and product teams to improve app visibility and downloads.

Requirements:

• 6 months to 1 year of experience in ASO or mobile app marketing.
• Hands-on experience with Meta Ads Manager (Facebook & Instagram Ads).
• Basic knowledge of App Store Optimization strategies.
• Understanding of app install campaigns and performance metrics.
• Good analytical and communication skills.

Preferred Skills:

• Familiarity with ASO tools (AppTweak, Sensor Tower, etc.).
• Basic understanding of mobile marketing and digital advertising.

Application Question(s):

• Please share your current salary, expected and notice period.

Education:

• Bachelor's (Preferred)

Experience:

• ASO: 1 year (Preferred)

Work Location: In person