ASO Executive

We are looking for a motivated ASO Executive to optimize mobile applications for better visibility and ranking in the app stores. The ideal candidate will be responsible for improving organic downloads, keyword rankings, and overall app performance on both Google Play Store and Apple App Store.

Key Responsibilities

• Perform keyword research for app store optimization
• Optimize app titles, descriptions, and metadata
• Monitor app store rankings and performance metrics
• Conduct competitor analysis and market research
• Improve app visibility and organic downloads
• Coordinate with design team for app creatives (icons, screenshots, videos)
• A/B test app store listings and analyze results
• Track installs, retention, and conversion rates
• Provide regular performance reports and insights

Required Skills

• Basic understanding of App Store Optimization (ASO)
• Knowledge of Google Play Console and App Store Connect
• Keyword research and competitor analysis skills
• Strong analytical and reporting skills
• Familiarity with ASO tools (e.g., AppTweak, Sensor Tower, Mobile Action)
• Good written communication skills

Preferred Qualifications

• Experience in mobile app marketing or digital marketing
• Understanding of SEO concepts
• Experience with analytics tools (Google Analytics, Firebase)
• Basic knowledge of mobile app lifecycle

Education

• Bachelor’s degree in Marketing, Business, IT, or related field (preferred)

Application Question(s):

• Please share your current salary, expected and notice period.

Experience:

• ASO: 1 year (Preferred)

Work Location: In person