Assistant Brand Manager

We’re Hiring: Assistant Brand Manager / Brand Manager – Emami Ltd.

Emami Ltd. is looking for a passionate and driven Assistant Brand Manager / Brand Manager to join our Marketing team in Mumbai . This role is ideal for someone who thrives on building strong brands, shaping strategy, and driving impactful consumer connections.

What you’ll do:

• Build, nurture & grow the brand’s equity in line with strategic objectives.
• Define brand identity, positioning, communication, pricing, packaging & promotions.
• Partner with Sales, R&D, and cross-functional teams to deliver winning brand strategies.
• Lead ATL & BTL campaigns, ensuring maximum ROI through effective media planning.
• Drive new product development, brand extensions, and market entry strategies.
• Monitor competition, market dynamics & retail audits to design impactful initiatives.
• Manage budgets, P&L, and ensure brand objectives (topline & bottom-line) are achieved.
• Mentor & guide brand executives, fostering a performance-driven culture.

What we’re looking for:

• Strong experience in brand management/marketing with proven track record.
• Strategic thinker with creative flair and strong business acumen.
• Hands-on experience in ATL, BTL, digital campaigns, product launches, and market research .
• Excellent collaboration and leadership skills to work across departments and agencies.

At Emami, you’ll have the opportunity to work on iconic brands, drive innovation, and make a visible impact in a fast-evolving market.

If you’re excited to build brands that connect deeply with consumers and want to be part of one of India’s leading FMCG companies — apply now!

You can also share your CV at - shilpa.bhowmick@emamigroup.com or janhavi.singh@emamigroup.com