Assistant Category Manager

About Us

Mosaic Wellness is building digital-first health brands that serve as modern wellness coaches for elective health concerns — all driven by one mission: to help Indians lead more fulfilling lives surrounded by wellness and grace. We are currently building and growing - Man Matters, Be Bodywise and Little Joys

Little Joys , started in May 2022, is an online health platform for kids, helping 1M+ parents every year solve for their child’s physical, mental and emotional development by offering age-appropriate solutions for nutrition, immunity, brain health, bone health, personal hygiene and behavioural development with access to expert doctors and nutritionists.

Job summary:

You will build and grow business with customer love at the centre for Little Joys . Own the proposition, launch pipelines & retention levers. Translate customer insight into product, messaging and experience that drives high NPS, strong repeat and long-term value.

Key responsibilities:

Customer obsession & insight

● Maintain a deep, up-to-date understanding of consumer behaviour, triggers, barriers and trends.

● Translate insight into product and communication propositions that create emotional trust and customer love.

● Champion a consumer-first mindset across product, marketing and operations.

Customer experience & NPS

● Design and run initiatives that measurably improve NPS and repeat rates.

● Identify and fix experience breakpoints (onboarding, first-use, delivery, support, subscription flows).

● Implement rapid-learning loops: triage low NPS feedback, run root-cause analysis, prioritise fixes, measure impact.

Growth & product portfolio

● Optimise funnels for acquisition & retention with a customer-first lens.

● Collaborate with internal teams and external partners to develop compelling ad creatives and messaging.

● Convert insights into a repeatable, high‑hit‑rate product pipeline with high customer love

● Define launch pipeline and gtm for new products. Responsible for execution of gtm from pre-launch to pmf scale in collaboration with cross functional teams

Cross-functional delivery & culture

● Work closely with Sales, Marketing, Product, CX, Ops and Supply to translate customer insight into briefs, product changes and operational fixes.

● Build tools, dashboards and reporting that make customer health visible and actionable across the org.

Performance & continuous improvement

● Prioritise initiatives using impact-on-NPS/retention and ROI. Scale what improves customer love and commercial returns.

● Stay current on category & market trends and competitor customer experiences; bring best practices that raise the bar.

Qualifications & expectations

● 2 years of relevant experience in D2C / e-commerce (category & brand building preferred )

● Deep consumer-first thinking — you convert insight into clear commercial actions and emotionally resonant narratives.

● Strong analytical skills; comfortable with data, dashboards and experimentation.

● Bias for action: results-oriented, ownership mindset, able to operate in ambiguity and move fast.

● Excellent stakeholder communication — you can present clearly and drive cross-team alignment.