Assistant Digital Marketing Manager

Scaled online sales through paid campaigns across Meta, Google, and LinkedIn by leveraging audience segmentation, bid optimization, funnel analysis, and CRO to maximize conversions and revenue.

Built brand identity and positioning through data-backed storytelling and creative execution, ensuring consistency across ads, content, and customer touchpoints.

Collaborated with design and marketing teams to produce compelling ad creatives, copy, and digital content that enhanced engagement, aligned with brand values, and drove measurable action.

Delivered ROI through structured A/B testing, budget allocation, and media planning—consistently identifying, scaling, and optimizing high-performing strategies.

Oversaw and audited ad accounts, ensuring accurate pixel/tag tracking, conversion attribution, and performance measurement with GA4 and Google Tag Manager.

Transformed campaign data into actionable insights using GA4 and analytics platforms, refining audience targeting and improving spend efficiency.

Implemented CRO frameworks to improve landing pages, checkout flows, and ad-to-site experiences, boosting both user experience and ROI.

Worked closely with designers, developers, and marketers to ensure seamless execution of multi-channel campaigns across diverse digital ecosystems.

Ensured all campaigns followed industry standards, privacy regulations, and budget guidelines, maintaining efficiency and governance.

Advised leadership on branding, lead generation, and e-commerce expansion strategies, supported by performance analytics and market trends.

Job Type: Full-time

Pay: Rs80,000.00 - Rs130,000.00 per month

Work Location: In person