Assistant Manager – Brand Marketing

Reporting to : Sr. Manager - Brand Marketing

Location : Gurgaon

Key Responsibilities

About the Role

The Marketing team at Great Lakes Gurgaon comprises high-quality professionals, including MBAs from leading business schools, who manage end-to-end marketing for a diverse portfolio of full-time, executive, and custom-designed programs.

As Assistant Manager – Brand Marketing , you will play a key role in strengthening brand communication and driving engagement across multiple platforms.

Key Responsibilities

• Develop marketing and corporate communication collaterals for various products and programs in coordination with designers, agencies and internal product owners
• Ensure all content is on-brand and consistent in style, quality, and tone of voice across consumer touchpoints
• Create engaging content and visual assets for print, website, digital ads and social media platforms to effectively engage both internal and external stakeholders
• Coordinate with online and offline media partners, advertising agencies, and design vendors
• Support execution of online and offline marketing campaigns
• Provide marketing support for corporate and institute-level events

Qualifications, Experience & Competencies

• Bachelor’s degree with 2-4 years of relevant work experience
• Proven ability to meet targets with strong planning and execution skills
• Good design sense with an eye for detail
• Strong communication and interpersonal skills with a positive, proactive attitude
• Self-driven, detail-oriented, and well-organized

Remuneration

Compensation as per industry standards

Benefits would be detailed in the final offer

About Great Lakes Institute of Management

Great Lakes is one of India’s leading business schools ranked among the top 10 by Business Today, Outlook and Business World magazines. Great Lakes currently has two campuses, one in Chennai and the other in Gurgaon. In 2019, Great Lakes Gurgaon became the youngest school in India to receive the globally reputed AMBA accreditation. The Gurgaon campus is set up in the industrial hub of the country to maximize industry engagement and career opportunities in cutting edge domains.

Great Lakes Institute of Management, Gurgaon, embodies a spirit of excellence rooted in innovation and a sense of social responsibility. Over the last 12 years, our exceptional faculty members and cutting-edge curriculum has been recognized in India and abroad. We are also ranked in the top 8% B-Schools of India in the latest NIRF leader board.

Great Lakes offers full-time management programs, part-time programs for executives and working professionals and domain focused programs in the domain of Digital Strategy, Business Analytics, Machine Learning & Artificial Intelligence. It also continually innovates in terms of developing new programs and learning solutions based on unmet market needs and offers them across multiple geographies and through online learning. Students graduating from Great Lakes are recruited by renowned organizations both in India and overseas. More information on Great Lakes and its various programs can be found at www.greatlakes.edu.in

Great Lakes has a culture driven by:

Innovation and of challenging the status quo – which has enabled it to develop and launch a variety of programs to meet the requirements of the market

Customer Centricity – pro-actively learning and understanding the evolving requirements of its key stakeholders and responding to them, and

Mutual respect and Empowerment – where team members are empowered and expected to achieve organization’s objectives with minimal supervision and mutual accountability