Assistant Manager Digital Marketing

Nutrifactor Laboratories is seeking a highly motivated Assistant Manager – Digital Marketing to strengthen our growing marketing team. The ideal candidate will be responsible for planning, executing, and optimizing digital campaigns across multiple platforms (Google, Meta, and other channels) with a strong focus on ROI, customer acquisition, and brand growth.

Key Responsibilities:

• Plan, execute, and manage organic and paid digital campaigns across Google, Meta, and other performance channels
• Optimize campaigns for ROAS, CPC, CTR, and conversions
• Conduct keyword research, audience segmentation, and competitor analysis to maximize reach and relevance
• Collaborate with creative and content teams to develop engaging ad creatives, landing pages, and digital assets
• Track, analyze, and report on campaign performance using Google Analytics, Meta Ads Manager, and other tools
• Stay updated on the latest digital marketing trends, algorithm changes, and emerging platforms
• Ensure alignment of digital strategies with overall business goals, coordinating with cross-functional teams (marketing, design, and e-commerce)

Experience:

• Bachelor’s degree in Marketing, Business, or a related field
• 2–4 years of proven experience in digital marketing (Google Ads, Meta Ads, SEO, or performance marketing)

Skills & Competencies:

• Proficiency in Google Ads, Meta Ads Manager, and Google Analytics
• Strong knowledge of SEO, SEM, and conversion rate optimization (CRO)
• Hands-on experience in running campaigns for eCommerce brands
• Analytical mindset with the ability to interpret data and propose actionable strategies

Job Type: Full-time

Work Location: In person