Assistant Manager – Growth & Cost Efficiency

Job Purpose:

This role is responsible for growing revenue to targets, managing multiple brands and aggregators. Minimize the non-commission spend on the aggregator (i.e. marketing, compensations, credits etc.).Maximize the aggregator platform efficiency to capture and process the orders.

Responsibilities:

Strategic Accountabilities:

• Define the growth strategy for each brand and aggregator, under your responsibility.
• Build the relationship with the aggregator, supporting senior management during negotiations & contract renewals
• Act as the in-house expert on aggregator landscape, dynamics and potential disruptions, for responsible markets.

Operational Accountabilities:

Aggregator Operations responsibilities

• Lead aggregator operations management with internal operation stakeholders.
• Streamline ways of working with aggregators including IT projects.
• Be custodian of Marketing spends on aggregators and drive it for best ROI for business.

Project management responsibilities

• Provide/institutionalize disciplined visibility into the state of the business under your responsibility (i.e. design and send out reporting matrices, scorecards, reports etc.)
• Ensure completion of projects & initiatives to meet KPIs; be relentless and disciplined in engaging stakeholders in technology, finance, revenue management, aggregators and others, to deliver KPIs
• Report & articulate status/progress of respective projects/tasks/responsibilities – in formal/informal settings

Commercial responsibilities

• Forecast annual sales and transaction targets with monthly/weekly/daily breakdowns
• Create monthly/weekly marketing plans to achieve forecasts, with careful consideration of brand/channel cannibalization
• Minimize the marketing spend on aggregators and maximize conversions/RoI
• Minimize other expenses on aggregators (e.g. credits paid, commission ramp-up due to breach of thresholds)
• Identify other key drivers of revenue & profitability (transactions, average check, sales mix, order frequency) and ensure these are addressed in the comprehensive growth plan for respective aggregator
• Liaise with Brand, FPA and franchisor teams to ensure buy-in/approvals/DoA for all forecasts & growth plans

Guest experience responsibilities

• Define targets of key guest experience metrics on aggregators (e.g. store ratings) and closely track them
• Create intervention projects required to address any guest experience deviations and liaise with Brand/HD/CC ops team

Other support responsibilities

• Define the aggregator roll-out playbook, when launching new aggregators – address all the aspects of the deployment that can impact the commercials or guest experience
• Support the Brand/HD/CC ops team on aggregator channel initiatives, if required

Qualifications:

• Bachelors in Marketing
• Any additional training in analytics and/or excel modelling

Experience:

• 8-10 years’ experience in an e-commerce/agency/multi-retail company, in a revenue/growth driving role

Knowledge:

• A proven track record of new build and major alteration works

Skills:

• Excellent communication and negotiation skills
• Ability to work with people of various disciplines at all levels within an organization