Assistant Manager – Marketing & Market Insights

We are looking for a proactive and detail-oriented Assistant Manager to support both marketing execution and market insights functions within our corporate Group Marketing team. This hybrid role is ideal for someone who thrives in a fast-paced retail environment, combining creative marketing coordination with analytical research capabilities. The successful candidate will play a key role in ensuring seamless collaboration between the central marketing team and business units, while also contributing to data-driven decision-making through market intelligence.

Marketing Execution & Coordination (Primary Focus):

• Support the planning and rollout of central marketing campaigns, including media buying and vendor coordination.
• Assist in managing marketing assets and collaterals, ensuring timely distribution and usage across channels/business.
• Liaise with external stakeholders including government bodies and media partners for approvals and partnerships.
• Coordinate marketing initiatives across business units to ensure brand consistency and alignment with group strategy.
• Collaborate with internal teams to track campaign performance and support reporting needs.

Market Research & Insights (Secondary Focus):

• Assist in the development of research briefs based on business unit needs and strategic priorities.
• Coordinate with external research agencies for project execution, including cost negotiations and fieldwork oversight.
• Analyze consumer and market data to generate actionable insights for marketing strategies.
• Support the preparation of research reports and presentations for internal stakeholders.
• Monitor competitor activities and industry trends to inform marketing planning.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 4 – 6 years of experience in marketing coordination or market research, preferably in retail or consumer-facing industries.
• Strong project management and organizational skills.
• Proficient in designing, managing, and interpreting market research projects, with a solid grasp of methodologies and consumer insight generation..
• Excellent communication and stakeholder management abilities.
• Proficient with media planning and buying, CRM tools, and marketing analytics platforms is essential

Why Join Us:

This role offers a unique opportunity to work at the intersection of marketing and research, contributing to both creative execution and strategic insight. If you're passionate about understanding consumer behaviour and translating data into impactful marketing actions, we invite you to be part of our dynamic team.