Assistant Marcom Manager

ABOUT THE COMPANY:

Headquartered in Dubai, Formulatrix is a rapidly expanding provider of robotic automation solutions serving leading pharmaceutical companies and research institutions worldwide.

Founded in 2002 as a software company, Formulatrix has grown into a global leader delivering integrated hardware and software solutions for protein crystallization, laboratory automation, and bioprocessing workflows.

Our portfolio includes advanced protein crystallization systems, liquid-dispensing technology, and tangential flow filtration (TFF) systems for sample concentration and purification. Formulatrix operates globally with offices around the world.

ABOUT THE POSITION:

Formulatrix is seeking an Assistant Marcom Manager to drive marketing strategy and execution for our Protein Crystallization and Tangential Flow Filtration (TFF) product lines.

This role will lead marketing initiatives that support revenue growth, product adoption, and market development within structural biology, drug discovery, and bioprocessing workflows.

The ideal candidate combines strong communication skills, marketing strategy experience, and hands-on execution across digital channels . This individual will collaborate closely with Product Management, Sales, and Design teams to develop compelling marketing content, optimize campaigns, and ensure consistent messaging across global marketing channels.

This position is ideal for a marketing professional interested in becoming a subject-matter expert in structural biology, proteomics, drug discovery, and protein sample preparation workflows.

KEY RESPONSIBILITIES:

Marketing Strategy & Product Positioning

• Develop and execute marketing strategies to support growth of the Protein Crystallization and TFF product lines.
• Collaborate with Product Managers to define product positioning, messaging, and value propositions for key customer segments.
• Conduct market and competitive analysis to identify opportunities for new campaigns, content, and market expansion.

Campaign Development & Execution

• Plan and execute integrated marketing campaigns across digital channels including website, email, social media, webinars, and industry events.
• Coordinate marketing activities related to product launches, product updates, and new application releases.
• Support development of demand generation initiatives to strengthen pipeline growth and lead quality.

Content Development & Marketing Assets

• Develop and review marketing materials including webpages, application notes, brochures, blog posts, technical articles, and email campaigns.
• Ensure all marketing content maintains high standards of scientific accuracy, clarity, and alignment with brand messaging.
• Translate complex scientific workflows into clear, compelling marketing narratives.

Digital Marketing & Channel Optimization

• Audit and optimize marketing channels including website content, SEO performance, social media, and email marketing.
• Monitor campaign performance metrics and recommend improvements based on data-driven insights.
• Manage and optimize marketing automation workflows using platforms such as HubSpot.

Cross-Functional Collaboration

• Conduct regular marketing reviews with Product Managers to identify new marketing opportunities and prioritize updates.
• Work with Design and Content teams to develop and execute marketing assets.
• Collaborate with Sales teams to create customer-facing materials and sales enablement resources.

Project & Team Coordination

• Coordinate and schedule marketing communication team activities to ensure timely execution of campaigns and marketing initiatives.
• Manage multiple projects and deadlines while maintaining high quality standards.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, Business, or a related field .
• 3+ years of experience in marketing communications, product marketing, or digital marketing.
• Strong hands-on experience managing digital marketing channels including websites, email marketing, and social media.
• Experience working cross-functionally with Product Management, Sales, and Design teams .
• Excellent written and verbal English communication skills.
• Strong analytical, organizational, and project management abilities.
• Experience using marketing automation or CRM platforms such as HubSpot .
• Demonstrated ability to manage multiple projects in a fast-paced environment.

WHY JOIN US?

• Work with customers and peers from around the world with opportunities to travel.
• Expand your professional network with peers, clients, and their connections.
• A fast growing, stable and profitable company since 2006 with no layoffs.
• Casual and relaxed atmosphere with activities like indoor games, team building activities, professional development lunches and more.
• Enjoy numerous employee benefits, including retirement plans and health coverage for the employee and their family.