Assistant Trade Marketing Manager

Assistant Trade Marketing Manager | Riyadh, Saudi Arabia

The Company:

Almarai is the world’s largest vertically integrated dairy and the region’s largest food and beverage manufacturing and distribution company. Headquartered in the Kingdom of Saudi Arabia, Almarai Company is ranked as the #1 FMCG Brand in the MENA region and is a market leader in all its categories across the GCC. Almarai currently employs over 41,000 employees servicing some 110,000 retail outlets and has reported net income of SAR 1.76 Billion on sales of SAR 18.72 Billion in 2022. For more details, please visit our website – www.almarai.com.

An aggressive expansion program together with acquisitions in new vertical markets have created an exciting opportunity to join a dynamic multinational team dedicated to furthering growth plans for the group.

About the Role:

Assist Trade Marketing Manager in managing and coordinating the National Promotion Plan, National Key Accounts Promotions, National Key Accounts Multi-brand In-store Activation and Display, POSM Projects and Implementation, External and Internal In-store Sampling Activities, Sponsorships and Events, NPD Listings, Competitor Promotion Intelligence Reports for different Business Units throughout KSA & GULF.

Key Responsibilities:

Support the planning and execution of national promotions and in-store activations

Coordinate POSM implementation and product sampling sessions

Monitor product placement, visibility, and planogram compliance across regions

Collaborate with sales and marketing teams to drive category and pricing strategies

Analyze sales and market data to optimize promotional effectiveness

Assist in launching new products and managing trade marketing budgets

Required Qualifications:

Bachelor’s degree in Marketing or Business

Minimum 5 years of trade marketing experience in FMCG within the Middle East

Fluent in English and Arabic

Preferred Skills & Competencies:

Strong understanding of Modern Trade, Traditional Trade, and Wholesale channels

Experience with space planning, merchandising, and promotional execution

Familiarity with POS materials, planograms, and product distribution strategies

Ability to manage operational execution across regions and territories

Knowledge of category management, pricing strategy, and market share growth

Proficiency in analyzing trade data and forecasting promotional impact

Excellent communication, negotiation, and presentation skills

Almarai offers a competitive package, generous leave, medical coverage, discretionary bonus, training, and development etc.