Assistant Trade Marketing Manager

Overview

To plan and execute Trade Marketing initiatives by providing data driven insights and tracking mechanisms for business growth. Being the core liaison between 3rd Party Vendors and PepsiCo for developing & executing market tools and programs along with being a process champion for payout and performance in collaboration with Marketing, Sales and Controls Team.

Responsibilities

Strategy and AOP

• Support Trade Marketing Team in developing trade plans for Sales and Brand Teams through managing 3rd Party Vendors and data drive insights.
• Contribute to business review and budgeting of trade promotion and merchandising plans.
  
  

Business Plan Deployment

• As part of cross functional team contribute towards identification of new suppliers and developing capability of existing suppliers for meeting the requirements for Racks and other in store merchandizing solutions.
• Partner with procurement team and suppliers to ensure that regional and brand team requirements for merchandizing solutions and POS material are fulfilled as per the AOP timelines and within budget.
• Develop a process for tracking in market deployment of merchandising solutions.
• Act as a liaison between Sales and Marketing functions to ensure smooth communication.
• Support sales team in designing and rolling out trade marketing activities.
  
  

Productivity and Financials

• Work closely with suppliers to bring in cost efficiencies in store trade tools spend by bringing in design improvements and utilization of new cost-effective materials.
• Manage and process purchases & payments through 3rd Party vendors based on company provided processes.
  
  

Market Share

• Market intelligence & competitor analysis - Monitor competitor activity in liaison with sales team.
• Support sales operations team in rolling out trade, distributor and team engagement plans.
  
  

Process Improvement

• Propose ways to improve existing sales processes- data tracking, POS procurement and deployment.
• Work with Trade Marketing Manager to drive strong media to shelf execution.
• Based on the information, support Trade Marketing Team to devise insightful chiller injection strategy Trade Launch, New Innovation and Sales.
  
  

Development Activities

• Execute customer engagement / Loyalty programs to build winning relationship with key customers.
• As part of Trade Marketing Team, work with Marketing to execute activation programs for new product launches and brand campaigns.
• Work with marketing and sales functions to develop and execute initiative plans and integrate in the sales/channel priority calendar.
  
  

Innovate and Create Disruption at Point of Sale

• Develop/Engage new and existing vendors to develop innovative on-shelf communication and merchandizing tools.
• Develop and design Shopper Insight mechanisms.
• Work with Trade Marketing & GP team to deliver productivity through re-design, reuse and refurbishment of merchandizing tools and racks.
  
  

Compliance

• Ensure GCS compliance for all key processes, procedures and act as a steward for all Trade Marketing related key controls as a support to TM Manager.
  
  

Qualifications

• Minimum Bachelors/MBA preferred
• Proficiency on MS Office Suite
• Multiple priority management
• Customer oriented focus
• Command on BI Tools (Power BI, SQL)
• Data Insights
• FMCG experience 5-8 years
• Sales & Trade Marketing Experience
• Demonstrated initiative driven result delivery
• Strong negotiation skills and customer management
• Strong understanding of trade marketing tools
• Be aware of new/emerging trends in trade marketing
• Good team player