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Sales Promotion Manager - Centre Zone

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Location: Lahore, Pakistan
Company: Nestlé
Job Type: Full Time, Permanent
Qualification: Masters/Bachelor’s Degree from an HEC recognized institution

Position Summary

To implement the Cycle Plan agenda; coordinate trade marketing plans/activities and ensure POP controls within the Zone to support sustainable Business growth.

A day in the life of Sales Promotion Manager:

  • Lead the shopper and customer engagement activities to create win-win situation for brands across geographies and channels.
  • Lead the flawless execution of new launches and making them strong pillar for future growth.
  • Timely Implementation & Communication of Cycle Plan Activities to sales team every month.
  • Ensure proper implementation of Merchandising calendar within the Zone.
  • Ensure adherence to all company principles and policies by proper record keeping and indexing of Zonal/Regional POSM warehouse and adhere to all compliance requirement.
  • Management of zonal sales promotion team including merchandising team discipline, punctuality & maintain performance record.
  • Ensure proper implementation of POP control procedures through inventory reports. Ensure POSM ageing is minimized and POSM is applied within the give timeframe.
  • Provide market intelligence, Sales Promotion activation document and competitor TTS to CPM on a monthly basis.
  • Ensure training mechanism of merchandising force and adherence to execution standards within the Zone.
  • Management of all promotional events in the Zone including town storming, conferences, fairs, road shows & also maintain proper Pre-Posts of all events with relevant supporting documents.
  • Develop and implement continuous improvement projects for systems/process.
  • Ensure Proper Implementation of Chiller trade assets control procedures as per COP/SOP in close coordination with the Impulse Manager.
  • Management of company assets e.g. Sampling vans, sampling booths, vending machines, Gondolas & Wire Stands.
  • Maintain record and close transactions monthly of cash/stock incurred/received during activities (Imprest Account & SOG stock).
  • Ensure adherence to all company principles and policies.

What Will Make You Successful?

  • Bachelors/Masters (Preferably in Business Administration) from an HEC recognized institution.
  • 5+ years of relevant experience in category, channel, field sales, brands or trade marketing experience where teams have been lead across different geographies/ regions/areas.
  • Understands customers and the selling process
  • Ability to motivate & develop people
  • Commercial acumen and analytical capability.
  • Customer-centric mindset with strong interpersonal skills.
  • Ability to work cross-functionally and lead virtual teams.

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