Associate Brand Manager

Associate Brand Manager, Pabst

Location: Los Angeles, CA (Hybrid)

Compensation: $80-90k, with opportunity for bonus

The Role

Pabst Brewing Company is looking for an Associate Brand Manager on the Pabst portfolio who’s equal parts creative thinker and execution minded. The ABM role is responsible for making sure our ideas make it from powerpoint slides to store shelves in a way that stands out and drives purchase. This is a critical role to shape the future of Pabst and work collaboratively across all business functions.

This role is based in Los Angeles, with flexibility for mobile work depending on business needs, retailer calendars, and key moments of execution.

Key Responsibilities

Commercialization and Execution

• Drive commercialization for Pabst’s portfolio, including innovation, seasonal LTO’s, and retail programming
• Manage cross-functional workflows and ensure nothing gets stuck in the idea stage
• Develop selling tools, retailer decks and activation plans that help sales win

Innovation and Product

• Support innovation work with cross functional teammates - from early stage concepts all the way to launch
• Track performance and learnings to inform future bets
• Manage artwork/packaging approval process, working with design, sales, legal, and operations to bring to life

Shopper and Retail Programming

• Build programs in partnership with the team that sells more beer across retail and on-premise channels
• Develop POS toolkits, displays and shopper messaging that stands out in a competitive beer landscape
• Become an expert on the brands at a regional level, understanding their nuances at a wholesaler, retailer, and consumer level to create effective marketing and retail programs

Qualifications

• 2-5 years of experience in brand marketing, product marketing, shopper marketing, or project management
• BevAlc experience preferred, but not necessary
• You could come from the CPG world, or somewhere less traditional
• Highly proficient in Microsoft office suite (excel, powerpoint, outlook)
• Experience with syndicated data and analytics software (Nielsen, VIP, or similar)
• Comfortable operating in fast-moving, high-accountability environments
• Highly organized operator, with strong project management skills, but you also care about the creative details
• Have and communicate your point of view, but also take feedback well
• Curiosity about what’s next - you think about the Pabst that exists tomorrow, as well as the one people know and love

Why Pabst

Pabst is a portfolio of iconic American brands with a deep cultural footprint and an appetite to do things differently. This role offers the opportunity to shape how Pabst Blue Ribbon and Pabst Light show up at retail, influence real commercial outcomes, and build programs that matter to sales, retailers, and consumers alike.