Associate Director, Measurement and Insights

SALARY: $100-120k

LOCATION: New York (hybrid) or Remote (US)

Who are we?

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of TikTok, Snap, YouTube and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 170+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

Job Title

Associate Director, Measurement and Insights

Reporting of the role

Senior Director, Measurement and Insights

Overview of the job

In this exciting new role you will be working alongside the North American Senior Director, Measurement & Insights (based in New York) responsible for developing and delivering our measurement, research and insight capabilities for our NA based partners.

We’re looking for someone with 8+ years experience in digital campaign measurement, market research and/or media insights. You’ll have experience working directly in both measurement and insights roles in the media/marketing industry, whether that’s in agency, client-side, or at a media-owner. (Note that experience working in a fast paced agency environment is preferred). You must be familiar with various campaign measurement capabilities including brand lift studies and you must understand how to use insights and research to drive business outcomes.

You’ll have proven abilities to work cross-functionally across sales, delivery, and marketing teams, and you will have a track record of delivering best-in-class work to clients. You are capable of working both independently and as part of a team, including leading and managing projects with support from other team members.

You need to be passionate about the value of measurement and insight, excited to lead the development of these capabilities in the creator marketing industry, and keen to prove the True Human Influence of our campaigns.

3 best things about the job

• Work where data meets culture: Dig into the numbers and the memes—turning influencer content, viral moments, and audience sentiment from comment sections into insights that actually move the needle for brands.

• Grow alongside creators and brands: Oversee strategic measurement planning across key accounts, aligning insights to business outcomes.

• Collaborate with creative minds: Work shoulder-to-shoulder with strategists, creatives, and client teams to dream up smarter campaigns and show off their impact with dashboards and stories that wow clients.

Measures of success –

In the first few months, you would have:

• Developed a strong understanding of the measurement studies in our toolbox, with a focus on sentiment analysis, brand lift, and content effectiveness.

• Delivered insights & reports for 3–5 high-value campaigns

• Contributed insights to multiple new business efforts

Roles & Responsibilities:

• 
  Lead the delivery of influencer campaign measurement studies

• Build recommendations for partners, analyze campaign data and develop insights

• Work with our external tools and agencies, including the set up of advanced measurement studies such as brand lift, sentiment analysis, and ROI

• Write campaign reports and present them directly to clients

• Help on-board new suppliers and new measurement capabilities, if applicable

• Lead the delivery of research and insights projects

• In partnership with North American Senior Director, Insights & Measurement run bespoke thought leadership research studies both internally and with external vendors and partners

• Drive insight generation from our first party data and third party tools

• Present studies and insights in client meetings and at external events

• Work cross-functionally as an expert in measurement, research and insight

• Support the wider Measurement team on strategy, training, and collaboration with other internal teams

• Support our Sales and Delivery teams as a subject matter expert on post-campaign analytics, client learning agendas, and RFP/RFI pitch support, and aid them on using research and insight to drive new sales opportunities

• Work closely with our Marketing team on opportunities and content for PR, press, and events

• Liaise with our Product team on data, tooling, reporting, and dashboards

What you will need:

• Several years experience in digital campaign measurement, market research and/or media insights

• Experience working directly in a measurement or insights role in the media/marketing industry, whether that’s in agency, client-side, or at a media-owner

• Experience working hands on with data and with relevant analytical tools (e.g. Excel/Sheets, third-party measurement and insights tools)

• Experience with advanced campaign measurement studies (such as brand lift)

• Knowledge of 3rd party tools and suppliers

• Experience working with external stakeholders (both client and agency side)

• Ability to convert data and results into insights and recommendations

• Ability to collaborate with “non-data” stakeholders by communicating results and insights in an accessible manner

Preferred (but not required):

• Economics, statistics, mathematics or related degree
• Some technical data and analytics skills (e.g. SQL, Python)
• Experience working in a fast paced agency environment

A few of our core benefits:

• 
  Medical Benefits through Insperity

• Wellbeing support including EAP & Mental Health cover

• 401K with match opportunity

• 22 days of Paid Time Off (+ Federal Holidays which can be flexed to your needs)

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.