Associate III - Marketing

3 - 5 Years
1 Opening
Bangalore

Role Proficiency:

Comfortable discussing offerings services and capabilities internally. Demonstrate ability with messaging in the technology / digital transformation space. Display good understanding of digital/inbound and outbound marketing roles and metrics.

Outcomes:

Measures of Outcomes:

Outputs Expected:

Technology & Industry Concepts:

Project Management:

Skill Examples:

Knowledge Examples:

• Understanding of different marketing functions.
  • Ability to learn business and technology concepts.

  • Understanding of different Industry topics.

  • Build knowledge of client personas.

  • MS Office suite
  
  
  Additional Comments:

  Job Title: Digital Marketing Specialist – Paid Search, Display & Social Key Responsibilities: 1. Campaign Execution: Implement multi-channel campaigns while ensuring adherence to timelines, budgets, and performance metrics. 2. Performance Monitoring: Analyze campaign performance data using various tools to identify and report on areas for improvement. 3. Optimize campaign performance using data-driven strategies coupled with creative solutioning. 4. Budget Management: Monitor campaign budgets to ensure proper pacing and achieve desired business outcomes. 5. Collaborate with teammates including creative designers, content writers, and analytics teams, to ensure cohesive and coordinated marketing efforts. 6. Industry Research: Stay up-to-date with the latest industry trends, emerging technologies, and digital marketing methodologies to continuously improve campaign strategies and tactics. Paid Media Specifics: • Determine and implement paid media strategies to effectively reach our target audience • Manage and optimize paid media campaigns across various platforms, including Google Ads and social media (Meta & LinkedIn) platforms • Monitor and optimize campaign performance to achieve KPIs and ROI targets. • Manage and allocate budgets effectively across campaigns to maximize results. • Conduct keyword research and audience targeting to enhance campaign effectiveness. • Analyze campaign data and generate actionable insights to improve performance. • Create and maintain detailed reports on campaign performance, budget utilization, and key metrics. • Collaborate with cross-functional teams to integrate paid media efforts with other marketing • Stay up-to-date with the latest trends and best practices in digital marketing and social media. Education and Experience Requirements: Bachelor's degree in Marketing, Business Administration, or a related field. 3+ years proven experience executing and managing social media and paid search campaigns Technical expertise with Meta, LinkedIn, Google, Microsoft, and Adobe marketing platforms. Proficient in using analytics tools (e.g., Google Analytics, PowerBI, Adobe Analytics) to measure campaign performance. Excellent analytical skills that include interpreting data to derive actionable insights that enhance campaign performance. Strong communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and communicate sophisticated concepts to business partners. Additional Requirements: • Familiarity with SEO, content marketing, • Proficiency in project management methodologies and tools. • Experience in managing paid media budgets and optimizing campaigns for maximum return on investment. • Strong attention to detail and multitasking skills. • Creative problem-solving skills and ability to think strategically. Preferred Qualifications: • Certification in Google Ads, Facebook Blueprint, or other relevant digital marketing certifications. • Experience with A/B testing and conversion rate optimization.

Campaign Management,Digital Marketing,Social Media Marketing,Content Marketing