Associate Marketing Manager

For more than 60 years, Tyndale has helped readers discover the life-giving truths of God’s Word. Today we’re one of the largest independently owned Christian publishers in the world. Though our business has grown, our mission remains the same: to open God’s Word to as many as possible in language they can relate to and understand.

Tyndale Alliances is a five-person, agile, tight-knit team within Tyndale House Publishers that serves two niche, independent Christian publishers: Focus on the Family and NavPress. Our goal with our partners is to continually move toward excellent communication, strong relationships, and long-term growth. Interested in working on a thoughtful, collaborative, and creative team? We’re a fun bunch that loves Jesus, and we’re ready to train, support, and encourage the right candidate.

As part of the Tyndale Alliances team, you will play a key role in introducing products that help people grow spiritually and relationally. You will manage multiple projects simultaneously, working both independently to deliver projects with excellence within established deadlines and budgets, and collaboratively, building trust and integrity as you lead and manage strategic relationships. A significant part of your work will be to understand the message of each author you represent and to amplify the author’s platform to reach new people seeking these resources. This dynamic position builds strong rapport with authors and our publishing partners across inter-company departments, freelancers, and like-minded organizations, to lead the marketing strategies that create and implement effective campaigns. You will play an active role in our success as you identify felt needs and target audiences; craft compelling, SEO/SEM-rich copy and imagery; schedule, participate in, and lead meetings; develop and present go-to-market plans via Zoom; deliver campaigns on-time and on-budget; and analyze results and adjust future efforts as necessary.

What You'll Do

• Direct email efforts to appropriately segment, increase engagement, and increase website traffic and book sales.
• Analyze and report on the performance of marketing campaigns. Recommend changes for future campaigns.
• Create and present book-specific marketing plans, incorporating the latest digital marketing strategies for maximum print, e-book, and audiobook sales.
• Gain insights, assess against budgets and goals, and adjust marketing campaigns accordingly.
• Increase sales and visibility of backlist products, authors, and brands.
• Provide content and social media support for internal blogs. Identify felt needs and acquire relevant content that aligns with SEO best practices to drive website traffic and blog subscribers.
• Coordinate online and in-person events, develop related content, and attend conferences, professionally representing our brand and titles.
• Manage, develop, and implement social media strategies by identifying the best messaging, imagery, and timing for each platform, based on the monthly brand planning.
• Create and execute digital and print collateral as needed, prioritizing timely opportunities.
• Consult with authors on practices to increase their platform and digital presence (social media, video, podcasts, webinars, blogs, etc.)
• Interact with cross-department teams so that plans are executed with excellence and timeliness, building strong relationships throughout the company.
• Work with the Senior Director to introduce new proposals and provide feedback to partners.
• Work with Senior Director to insure that brand and product goals, budgets, and analytics are effective to meet and exceed yearly expectations.
• Assist the team with the yearly growth strategy development process, including the annual marketing plan and expense budget, in cooperation with the Senior Director.
• Assist in securing market intelligence on retail and sale pricing.
• Travel (10% or less) to visit publishing partners and to work at conferences.

Skills and Qualifications Needed

• Bachelor’s degree in marketing, communications, business or related field is required. (MBA with emphasis in Marketing is a plus.)
• 2-5 years’ experience preferred. (Publishing industry experience is a plus.)
• Knowledge of SEO/SEM, Google Analytics, Amazon Advertising, and Microsoft Office. (Email marketing, HubSpot, WordPress, and Canva experience is a plus.)
• Strong copywriting skills with a keen eye for compelling design.
• Experience on social media, especially Instagram, Facebook, and YouTube.
• Spanish written language skills a plus.
• Creative innovator, staying current on digital technologies.
• Critical thinking skills to analyze data and contribute to strategic discussions.
• Self-driven and eager to work in a fast-paced environment.
• Collaborative team player who demonstrates a caring attitude about co-workers.
• Diplomatic problem-solver with excellent relational and leadership skills. This includes timely, effective, and empathetic personal communications.
• Detail-oriented, dependable, and highly organized with the ability to prioritize, manage, and execute multiple concurrent projects.
• Personal alignment with and adherence to the Bible as God’s Word, and agreement with our Statement of Faith.

After an initial training period, this role is open to a hybrid work schedule, which means you'll be given the flexibility to split time between working from home and in the office.
We want to hear more about you and why you are interested in Tyndale and this role, so we highly recommend including a cover letter.

Tyndale has been repeatedly certified as a Best Christian Workplace. Learn more about us and what we believe at www.tyndale.com/our-mission.

The hiring range for this position is $49k to $57k annually. Actual offers will take into consideration the candidate’s education, experience, industry knowledge, technical skills, and other relevant factors. A summary of Tyndale’s comprehensive benefits is: https://www.tyndale.com/careers/benefits.