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Asst Brand manager/ Trade Marketing Manager(Retail Background)
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- Develop and execute trade marketing strategies to drive product visibility and sales growth within retail environments.
- Collaborate with sales teams to align brand strategies with retail execution plans, ensuring consistent messaging and impactful in-store presence.
- Manage and optimize trade marketing budgets, allocating resources effectively to maximize ROI on promotional activities and campaigns.
- Analyze retail sales data, market trends, and competitor activities to identify opportunities and refine trade marketing strategies.
- Oversee the design and implementation of in-store displays, promotions, and merchandising initiatives to enhance brand awareness and attract customers.
- Negotiate and manage relationships with retail partners, ensuring favorable terms for product placement, promotions, and marketing support.
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