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B2B Marketing Lead
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About the Role:
We're looking for a data-driven B2B Marketing Lead who knows how to turn pipeline into power. You’ll own our digital funnel - from targeting to lead conversion - with precision. If you obsess over CAC, LTV, velocity, A/B tests, and attribution models, this is for you.
Key Responsibilities:
Plan, execute, and optimize paid campaigns across LinkedIn, Google, and programmatic to acquire Corporate clients
Design always-on lead gen strategies
Build and refine conversion funnels (landing pages, retargeting, email nurture)
Track ROI, CAC, CPL, CPA, pipeline influence report insights, not just data
Collaborate with Business Development Sales to define hyper segmentation, sharpen targeting, and close the loop on conversion
Manage marketing automation and CRM integrations
What You Bring:
6-8 years in B2B performance marketing, ideally in fintech, SaaS, or payments
Deep expertise in Google Ads, LinkedIn Campaign Manager, HubSpot/Marketo, and GA4
Strong grasp of attribution modeling and lead scoring
Sharp analytical skills + commercial instinct
High energy, outcome-focused
Martech/AI tools: Brandwatch, Hubspot, Amplitude, Segment/Twilio, Braze, CelverTap, MoEngage, Adobe, Tablau or equivelents
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