B2C Sales Lead

• Plan and execute parent-facing campaigns via Meta, Instagram, and WhatsApp.
• Convert digital leads to paying subscribers — manage the full funnel from ad click to payment.
• Manage and coach the B2C Sales Specialist — assign leads, review conversion rates, and track performance.
• Coordinate with the Marketing Manager on B2C campaign creative and targeting.
• Track CAC per channel — target 250 EGP CAC per acquired student.
• Build and manage a WhatsApp parent community for leads and current subscribers.
• Report weekly to the CCO on the B2C pipeline and conversion metrics.

Pay: E£12,000.00 - E£30,000.00 per month

Work Location: Hybrid remote in Heliopolis