Behaviour Change Communication (BCC) and Visibility Officer

As a global leader, CARE is shaping the future of the humanitarian and development sector. Each year, we deliver support and services to millions of people in over a hundred countries. We do this by focusing on our mission and living the values that drive our organization. A career at CARE is an opportunity to be part of a movement that brings communities together to solve complex problems and foster lasting change throughout the world. We seek individuals who are passionate about humanitarian and development work, collaborate well with others, embrace learning and innovation, and deliver results.

Job Summary:

As part of the communication team, and in coordination with various short-term and long-term projects, the Behaviour Change Communication (BCC) and Visibility Officer will be in charge of creating and publishing content, contributing to organization wide communication activities, brainstorming ideas and developing communication material (digital photo/video/graphics content, flyers, brochures, posters, IEC material etc) and other products.

The role is responsible for developing compelling, audience-focused content that supports positive behavioural outcomes, strengthens stakeholder engagement, and enhances CARE Pakistan's visibility at community, national, and donor levels. Working closely with programme, MEAL, and partner teams, the officer will ensure that technical programme work is translated into clear, impactful communication products while maintaining compliance with donor branding and visibility requirements and CARE standards. The position will also contribute towards press releases, monitor media coverage, and manage external and internal events.

S/he will be responsible for maintaining all program files, information/ database, in both hard and soft form as per CARE and donors' policies. Other responsibilities may include drafting, and editing publication materials and communications copy and helping to execute communications projects and strategies.

1- Branding, Design, Content Development and Visual Communications (30% of the time):

• Produce advanced level graphic design work on design softwares for CARE's projects, including social media assets such as posts, GIFs, digital case studies, artificial intelligence integrated illustrations, and digital campaign assets.

• Develop high-quality written, visual, and digital content including briefs, reports, posters, flipcharts, infographics and multimedia products.

• Translate complex and technical programme information into clear, engaging, and accessible communication products for diverse audiences.

• Ensure full compliance with CARE, donor, and partner branding and visibility guidelines across all communication outputs.

• Produce and curate high-quality visibility content including success stories, case studies, human-interest stories, photography, videos, and social media content.

• Support external communication moments such as events, campaigns, advocacy initiatives, and key donor engagements.

• Maintain an organised and up-to-date repository of approved communication and visibility materials.

2- Digital and Behaviour Change Communication (30% of the time):