Brand Activations Specialist

Position Purpose:
The Brand Activations Specialist will organize, manage and execute in-store animations in liaison with cross functional teams and external partners for all key brand and product launches. This role will involve close collaboration with internal teams and external stakeholders to ensure smooth execution of instore animations calendar with timely reviews and approvals to drive brand awareness and sales, while also overseeing planning and execution of thematic animations. This role requires excellent attention to detail, project management skills, and the ability to work across multiple teams to ensure smooth delivery of instore visibility campaigns.
You will excel and enjoy this role if you are ready to actively handle the following missions:
Instore Activations
-Develop brand activation toolkits and consolidate all brand activation requests for all instore activations.
-Develop and manage instore animation calendar in partnership with Category management teams.
-Liaise with category and cross functional teams to plan for all key thematics as well as brand and product launches instore.
-Communicate animation packages confirmations to brands and ensure their acknowledgement and adherence to Sephora guidelines.
-Liaise with store teams to ensure all brand installations and dismantling are strictly as per Sephora calendar.
-Ensure all brand visibility is diligently activated across all relevant doors as per campaign go live dates.
Brand Co-ordination and Management
-Spearhead best practices and develops processes for successful execution of animations.
-Work closely with Retail Marketing team to ensure accurate and up-to-date guidelines are available to share with brands on a timely basis.
-Ensure deliverables are approved and executed in time and meet brand and animations guidelines.
-Ensure a monthly activations book is maintained and shared with key stakeholders.
-Maintain and share a regular recap of animations across cross functional teams.
-Maintain regular reporting of animations performance and share key feedback across teams as well as external stakeholders.
Do not hesitate if you have:
-Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
-3+ years of experience in preferably beauty retail industry. Experience in project management or cross-functional team collaboration is also preferred.
-Entrepreneurial mindset, Strong organizational and time-management skills.
-Proficient in Microsoft Office Suite (Excel, Word, PowerPoint), with experience in tracking and reporting tools.
-Excellent communication skills (both verbal and written).
-Attention to detail and ability to manage multiple tasks simultaneously.
-Ability to work under pressure to meet deadlines.
-Experience in working with cross-functional teams, including logistics, marketing, and creative departments.
-Experience in working with multiple projects at the same time.
-Understanding of instore activations.
-Self-motivated and proactive with a strong sense of ownership.
-Collaborative and team-oriented with the ability to work independently.
-Flexible and adaptable in a fast-paced environment.
-Strong attention to detail and quality of execution.