Brand & Content Manager

About The Uncommon Business

The Uncommon Business is a fast-growing AI-first education company helping business leaders build intelligent systems. We're profitable, fast-moving, and looking for a Content & Brand Manager to own our social media presence and drive real business results.

Job Summary

We're hiring a full-time Content & Brand Manager to lead content creation, short-form video editing, social media management, and campaign automation across Instagram, LinkedIn, TikTok, and X. This role directly impacts lead generation and course enrollment through strategic, conversion-focused content.

Responsibilities

• Create and publish 4 platform-native social media posts per week across Instagram, LinkedIn, TikTok, and X
• Edit short-form video content in CapCut or equivalent tools
• Design carousels and branded graphics with attention to visual hierarchy and consistency
• Prepare content day production materials including hooks, scripts, and execution documents
• Repurpose long-form content (podcasts, video) into 8–12 platform-specific assets
• Build and manage ManyChat automation flows tied to lead magnets and campaign signups
• Monitor and report on engagement, reach, saves, shares, and conversion attribution monthly
• Respond to DMs and high-intent comments within 24 hours and surface leads to the Sales team

Requirements

• 2+ years managing a brand's social media presence end-to-end
• Proficiency in CapCut or similar short-form video editing tools
• Experience with Canva, Adobe, or equivalent design tools for carousel and graphic creation
• Demonstrated understanding of social media funnels and conversion strategy
• Hands-on experience with ManyChat or similar automation platforms
• Strong copywriting skills with the ability to adapt tone across platforms
• Ability to track and analyze performance metrics and translate data into actionable insights
• Portfolio or examples of managed accounts with measurable results required

Nice to Have

• Experience in online education, coaching, or digital product industries
• Familiarity with EOS business operating systems
• Background in AI, tech, or business content niches

What Success Looks Like

• 30–40% of bootcamp and masterclass signups attributed to social within 90 days
• 15–20% quarter-over-quarter improvement in saves, shares, and meaningful engagement
• 4 posts per week published consistently with zero missed windows
• ManyChat campaigns show measurable conversion lift with documented performance

Compensation & Schedule

• Full-time position | Monday–Friday
• Minneapolis Metro Area preferred
• Note: Twice per year, the team operates in 6–8 week high-intensity launch windows requiring expanded availability

Job Type: Full-time

Pay: $55,398.47 - $66,716.44 per year

Work Location: Remote