Brand Lead | Coordinator

Brand Lead | Coordinator

Company: The Needs
Location: DHA Phase 8, Karachi
Timing: 9:00 AM – 6:00 PM (Monday to Friday)
Salary: 100K-150K

About The Needs

The Needs is a performance-driven consumer brand focused on delivering uncompromising quality, functional innovation, and differentiated customer experience. We are scaling rapidly and looking for individuals who thrive in environments where discipline, execution, and ownership matter.

Role Overview

We are hiring a Brand Lead | Coordinatorto drive strategic brand growth and commercial performance across retail and digital channels. This role requires a sharp strategist, a strong executor, and a confident brand representative who can lead from the front and convert strategy into measurable market impact.

Key Responsibilities

The Brand & Commercial Lead will:

✔ Develop, refine, and execute brand strategies to drive awareness, trial, and consumer loyalty
✔ Plan and launch performance-driven marketing campaigns across digital and traditional channels
✔ Manage retail presence, merchandising, visual standards, and on-ground brand representation
✔ Lead new product launches including pricing, forecasting, promotions, and positioning
✔ Monitor sales performance, inventory, supply chain coordination, and demand planning alignment
✔ Conduct competitor and category analysis to ensure continuous brand edge and market relevance
✔ Build a strong feedback loop between customers, product teams, retail, and content teams
✔ Serve as the face of the brand at retail, events, launches, and market activation points
✔ Maintain discipline in project timelines, brand assets, and commercial deliverables

Required Profile

We are looking for someone who is:

✔ KPI-oriented and commercially aware
✔ Strategic yet comfortable in execution
✔ Data-driven with strong analytical clarity
✔ Detail-focused with strong creative judgment
✔ Confident communicator and category-aware
✔ Able to operate with discipline, urgency, and accountability

Experience & Qualification

• Minimum 3–5 years experience in brand, category, commercial, trade, or marketing roles (consumer goods, FMCG, lifestyle, electronics, beauty, or retail experience preferred)
• Strong understanding of marketing channels, sales levers, and retail merchandising
• Experience with campaigns, product launches, market activations, and performance reporting
• Business, Marketing, Design, or related academic background preferred

Success Metrics (KPIs)

Success in this role will be measured against:

• Brand awareness & positioning effectiveness
• Retail and channel performance uplift
• Campaign ROI and cost-efficiency
• Sales growth and product uptake
• Inventory health & demand forecasting alignment
• Customer engagement & repeat behavior
• Execution discipline & project delivery

The Mindset We Hire For

This role is for someone who:

• Leads — not follows
• Creates momentum — not excuses
• Operates with targets — not comfort zones
• Thrives on responsibility — not supervision
• Thinks solution-first — not problem-first

Why Join Us

At The Needs, you will be part of a disciplined, performance-led culture where:

✔ Ownership matters
✔ Talent is recognized
✔ Execution is rewarded
✔ Growth is real

If you want to build, lead, and create measurable impact — this is where you belong.

Only shortlisted candidates will be contacted.

Send your resume to 0370-1353789

#MarketingCareers #BrandBuilding #CareerOpportunity #JoinOurTeam #BrandLead #BrandCoordinator #BrandManagement #KarachiJobs

Job Type: Full-time

Pay: Rs100,000.00 - Rs150,000.00 per month

Application Question(s):

• What is your current salary?

Education:

• Bachelor's (Required)

Experience:

• Brand Manager: 3 years (Required)

Work Location: In person