Brand Manager

C hery is a leading Chinese auto company，Its business scope covers the R&D, production and sales of passenger cars, commercial vehicles, mini cars, special vehicles, powertrain system and other products. It has sold more than 8.75 million vehicles, providing products and services for users in more than 80 countries and regions around the world every day.

Responsibilities

• Identify and implement Chery strategies based on consumer insights, market opportunities and competitors’ trends, in compliance with global brand scheme
• Interface with local agencies, developing brand annual calendar and use resources to achieve targets, including but not limited in brands awareness improvement, brand reputation enhancement, campaign delivery, fans acquisition, customer club set up and management
• Achieve business results through executional excellence and partners with cross-functional teams to ensure MKT activities are executed according to strategy and supported by investment in advertising, social media and events
• Provide timely and insightful analysis report of market and main competitors to adapt strategy and action plan
• Interface with Media agencies, lead media development and executions in all communication channel, creating press release, monitoring posting and results
• Leading the set-up of social media platforms and official website, making strategy and creating content, monitoring result
• Leading launch events strategy and action plan
• Responsible for the collection and analysis of market information and the competitors, making summary report
• Responsible for the brand and product survey and provide the summary report
• Responsible for setting up other source

Requirements

• Bachelor’s degree in marketing, business administration, communications, or a related field; master’s degree or relevant certifications preferred.
• Minimum of 8 years of professional brand management or marketing experience, ideally within multinational companies; automotive industry experience is a strong plus.
• Strong knowledge of brand strategy, market positioning, and consumer insights.
• Proven experience in developing and executing brand campaigns, managing agencies, and ensuring brand consistency across all channels.
• Strong ability to withstand pressure; strong subjective initiative, daring to innovate and break through
• Fluency in English is a must