Brand Manager

Job Summary:

We are seeking a highly driven and creative Brand Manager to lead the development, positioning, and growth of our Korean beauty product lines. The ideal candidate will have strong experience in brand strategy, product marketing, and category management, with a deep understanding of K-beauty trends, consumer behavior, and retail dynamics.

Key Responsibilities:

• Develop and implement brand strategy to increase market share, visibility, and consumer engagement for Korean beauty products.
• Manage product lifecycle from concept to launch — including positioning, pricing, packaging, and promotion.
• Conduct market research to analyze competitors, identify emerging trends, and develop strategic action plans.
• Work closely with suppliers, distributors, and marketing teams to ensure consistent brand image and alignment with global K-beauty standards.
• Plan and execute marketing campaigns, collaborations, and influencer partnerships to build brand awareness and loyalty.
• Monitor sales performance, ROI, and brand KPIs to ensure targets are achieved and marketing spend is optimized.
• Collaborate with retail and e-commerce teams to ensure effective product displays, stock availability, and promotional strategies.
• Prepare regular reports and presentations for management on brand performance, consumer insights, and future strategy.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
• Minimum 3–5 years of experience in brand management, preferably within the beauty, cosmetics, or skincare industry.
• Proven knowledge and passion for Korean beauty brands, trends, and ingredients.
• Strong strategic thinking, analytical, and communication skills.
• Experience in digital marketing and influencer marketing highly desirable.
• Ability to multitask in a fast-paced environment and work cross-functionally with marketing, sales, and product teams.
• Fluency in English;

Job Type: Full-time

Pay: AED3,000.00 - AED4,500.00 per month