Brand Manager

Job Purpose:
The Brand Manager will lead brand strategy, product innovation, and marketing execution for a global consumer portfolio. The role focuses on developing and deploying impactful marketing campaigns across modern, traditional, and omnichannel platforms while maintaining brand integrity and driving growth.

Key Responsibilities:

• Develop and execute brand strategies, marketing plans, and promotional campaigns.
• Conduct market research and analyze consumer insights, trends, and competitor activities.
• Manage marketing budgets, monitor ROI and KPIs, and ensure cost efficiency.
• Drive brand visibility through digital, trade, and consumer marketing initiatives.
• Lead product launches, events, and key projects including new product development.
• Collaborate with internal teams and external partners to ensure brand consistency.
• Present performance reports and insights to senior management.