Brand Manager

Job Title: Group Brand Manager – E-Commerce

Location: Maadi - Full Time / Onsite - 9AM : 6PM

Department: Marketing

Reporting To: Head of Marketing

About us:

Founded in 2020 by a group of visionary entrepreneurs dedicated to revolutionising the e-commerce landscape. Operating across the UAE, Libya, Egypt and soon expanding in MENA Region. The platform provides consumers with a seamless shopping experience, offering a wide range of products and services across categories such as electronics, fashion, home décor, and more.

Job Summary:

The Group Brand Manager leads the brand strategy and day-to-day brand management across the company’s full portfolio of brands and sub-brands. This role is responsible for maintaining a unified brand system while allowing each brand to express its unique positioning. The Brand Manager translates strategy into executable plans and leads cross-functional execution through the in-house team (creative, content, performance, product, sales, and operations) to ensure consistency, growth, and brand equity across all touchpoints.

Key Responsibilities

1) Brand Strategy & Positioning

• Own the brand architecture across the portfolio (master brand, sub-brands, endorsed brands, product lines).
• Define and maintain each brand’s positioning, messaging, value proposition, tone of voice, and narrative.
• Lead annual/quarterly brand planning, including brand priorities, campaigns direction, and roadmap alignment.
• Ensure all brands align with the group’s vision, values, and long-term goals.

2) Brand Governance & Consistency

• Own and maintain brand guidelines for all brands (visual identity, typography, colors, voice, messaging, usage rules).
• Build and enforce brand approval workflows with clear decision rights across teams.
• Ensure consistency across all customer touchpoints (digital, physical, internal, partner-facing).
• Maintain a centralized brand asset library and naming/packaging conventions.

3) Campaign Direction & Execution with In-House Team

• Translate brand strategy into briefs and campaign plans that the in-house team can execute.
• Lead creative direction alignment (concepts, key visuals, copy direction) and ensure quality control.
• Coordinate cross-functional execution with internal stakeholders to deliver brand initiatives end-to-end.
• Ensure brand plans are implemented on time and to standard across all channels.

4) Brand Experience & Customer Touchpoints

• Map the customer journey per brand and identify key moments that shape perception.
• Ensure a consistent and high-quality brand experience across platforms and communications.
• Partner with product/operations teams to align brand promises with delivery and service standards.

5) Market & Consumer Insight (Internal + External)

• Run ongoing brand health monitoring through insights, feedback loops, and internal data.
• Track brand perception, messaging effectiveness, and audience sentiment.
• Translate insights into actionable improvements for brand strategy and communication.

6) Stakeholder Management

• Act as the brand lead across departments, ensuring alignment and smooth collaboration.
• Present brand strategy, campaign direction, and brand performance updates to leadership.
• Manage external partners when needed (agencies, production houses, freelancers) while keeping in-house execution central.
• Deliverables (What this role produces)
• Group brand architecture + portfolio brand map
• Brand guidelines and brand governance system (approval flows + asset library)
• Positioning decks for each brand (persona, messaging, USP, tone)
• Quarterly brand plans and campaign calendars
• Creative briefs and messaging frameworks
• Brand experience standards and touchpoint checklist
• Brand performance and brand health reporting framework

Qualifications

• 5+ years of proven experience managing multiple brands or a brand portfolio (group/holding/house of brands).
• Strong ability to translate strategy into execution and manage delivery through internal teams.
• Expertise in brand systems: identity, messaging, positioning, brand architecture, tone of voice.
• Experience leading cross-functional collaboration (creative, content, performance, product, sales, CX).
• Strong briefing skills, creative judgment, and quality control standards.
• Excellent communication, stakeholder management, and presentation skills.
• High ownership mindset with structured planning and strong follow-through.
• Experience building or rebranding brands from scratch.
• Experience setting up brand governance frameworks and asset management systems.
• Familiarity with customer journey mapping and experience design.
• Comfort working in fast-paced, multi-project environments.
• FMCG experience is a must
• Master’s degree is a plus

Core Competencies

• Brand Strategy & Positioning
• Portfolio/Brand Architecture Thinking
• Creative Briefing & Direction
• Execution Management (through in-house teams)
• Attention to Detail & Brand Consistency
• Insight-Driven Decision Making
• Stakeholder Management & Influence
• Planning, Prioritization, and Process Discipline

KPIs

Brand Strategy & Governance

• Brand guideline completeness, adoption, and compliance across teams
• Brand consistency across key touchpoints and channels
• Effectiveness of brand approval workflow (clarity, speed, reduced rework)
• Quality and usability of the brand asset library and naming conventions

Execution & Delivery

• Timely delivery of brand initiatives and campaign rollouts
• Brief quality and alignment (reduced back-and-forth, fewer revisions)
• Cross-functional execution effectiveness (handoffs, coordination, clarity)
• Creative and messaging quality control outcomes

Brand Performance & Health

• Brand awareness direction and share of voice progression (as tracked internally)
• Brand sentiment and audience feedback trends
• Message clarity and resonance based on engagement patterns and qualitative feedback
• Brand preference indicators and loyalty signals (as measured internally)

Internal Impact

• Stakeholder satisfaction with brand support, clarity, and partnership
• Team alignment on brand priorities and decision-making
• Reduced inconsistency and duplicated efforts across brands

Why Join Us:

• Collaborative and supportive work environment
• Opportunity to contribute to process improvements
• Professional growth and learning opportunities

Please send your CV.

Job Type: Full-time

Pay: From E£15,000.00 per month

Application Question(s):

• What is your salary expectation?
• How much is your Previous Salary?

Experience:

• brand management: 3 years (Preferred)
• e-commerce: 2 years (Preferred)