Brand Manager

ROLE DESCRIPTION

A high impact, high growth role in a fast-paced set-up with ample avenues to showcase and

demonstrate talent in establishing and scaling up brands in Private Brands Charter. The incumbent will be responsible for brand architecture, product offering & assortment management across channels, media/packaging agency management, formulating GTM plans and executing them at scale.

KEY RESPONSIBILITIES

 Conceptualize, launch and scale the Private Label Brands across 3 different channels – offline,

captive D2C and e-commerce marketplaces.

 Drive the top-line and bottom-line targets for the allocated brands as a shared goal with the

channels.

 Drive market research (primary/secondary) to identify the product assortment / offering across

the key categories – healthcare devices, nutraceuticals, branded generics.

 Liaison with sourcing, procurement, regulatory, packaging, legal, offline sales, online sales team,

product team to drive both the NPD and sales engine for the brands.

 Jointly work with external agencies and internal stakeholders to develop sales plans, marketing

material, training material, literature, brochures, etc

 Liaison with supply chain, internal sales team to streamline demand forecasting, inventory

management across warehouses.

 Establishing feedback loop with internal and external stakeholders to oversee and assess brand

health and growth.

SKILLSET REQUIRED

 Stakeholder management

 Functional technical knowledge of marketing/sales

 Strategic thinking from first principle with strong analytical skills

 Project management to drive large scale projects at break-neck speed.

 Problem solving / solution-oriented approach to work.

 Drive for results.

EDUCATIONAL QUALIFICATION / EXPERIENCE

 MBA from Tier I/II colleges – Preferred but not mandatory.

 2+ years’ experience in marketing/sales linked domain

 Preference to candidates from Pharma/ Healthcare/ Medical device companies/ FMCG/ Consumer Brands