Brand Marketing Associate

Purpose of the Role:

The Digital Marketing Associate will lead all marketing activities from concept to execution. Working closely with the marketing, creative, and commercial teams and overseeing the day-to-day execution of e-commerce lead generation and digital marketing campaigns, s/he is responsible for ensuring that the brand is consistently represented and promoted in line with company directives.

Duties and Responsibilities:

• Develop the annual marketing strategy and campaign calendar in line with business objectives.
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Collaborate with internal teams to create landing pages and optimize user experience of the e-commerce site.
• Utilize strong analytical ability to evaluate end-to-end customer experience across customer touchpoints.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Ensure the accurate implementation of Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to analyze the impact of marketing activities and optimize strategies based on data-driven insights.
• Understand and use MMM for strategic budget allocation and long-term campaign planning, and MTA for detailed customer journey analysis and real-time optimization of active campaigns.

Experience in:

• Designing and conducting A/B tests on web funnels and apps.
• Tracking and data analysis.
• Deep linking for app and web marketing.
• Data integration and comprehensive reporting.
• Advertising management for various platforms.
• CRM integration for seamless customer data handling.
• Content distribution across multiple digital channels.
• Social media automation to streamline content posting and engagement.
• In-app advertising to reach users directly within mobile apps.
• Retargeting to re-engage users and boost conversions.

Professional Requirements:

• Bachelor's/Diploma in Marketing/Marketing Communications or a related discipline.
• Proven working experience of 4 to 5 years in digital marketing and e-commerce brand management.
• Demonstrable experience leading digital brands in an e-commerce setting.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate testing.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
• Working knowledge of ad-serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google Ads campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up to date with the latest trends and best practices in digital marketing.
• Understanding and practical experience with MMM and MTA concepts and tools.
• Ability to interpret and apply MMM and MTA results to improve marketing performance and budget allocation.
• Proficiency with Google Analytics, Mixpanel or similar.
• Experience with Meta Business Suite, Google Ads, Facebook Ads, LinkedIn Ads.
• Familiarity with Freshworks (desirable).
• Experience with Adjust, Appsflyer, or similar platforms for mobile tracking and deep linking.

Interpersonal Requirements:

• Creative, innovative, and tech-savvy.
• A positive, can-do attitude.
• A high level of initiative & proactivity.
• Excellent communication skills, verbal & written.
• Strong organization skills and ability to manage multiple projects at once.
• A drive to continuously learn and grow.
• A strong work ethic and a passion for healthy living.

WHAT WE BRING TO THE TABLE

• A fun friendly place to work and a great company culture to match. Did we mention we offer free lunches?
• An inclusive, collaborative community, where your voice will be heard, and you’ll have the opportunity to fuel your creative journey.
• The ability to really make a difference with your ideas – we’re a purpose driven company.
• A modern office environment designed to foster inspiration, creativity, and teamwork.
• A talented team of super smart (but humble) people.
• A culture committed to innovation, openness, humor, respect & motivation.

WHO WE ARE & WHAT WE’RE ABOUT

      1. Continuous Development

At Kcal we’re all about being better than we were yesterday, so naturally we want you to develop your own greatest asset – YOU. We encourage everyone on our team to continuously learn and grow into the best version of themselves so they can feel empowered not only in their job, but in life in general. Because at the end of the day, when you win, we all win.

2.      Support & Collaboration

No one does it alone and there’s nothing wrong with asking for help when it’s needed. We want everyone at Kcal to feel like they’re part of a supportive team. Because when we work together, we come up with better ideas, faster solutions, limit errors, and achieve more together. 

3.      Respectful Listening

At Kcal we believe respect should be nonnegotiable. And that it should go both ways in communicating and listening. We encourage open and honest communication while simultaneously doing our best to listen with the intention to understand and find common ground.

4.      Trust & Accountability

Personal accountability is the best way to foster trust amongst one another. We all have responsibilities to our roles, our teams, and our customers and it’s important that we demonstrate that accountability in every task that we carry out. This ensures not only that we can deliver in our roles, but also that can excel.  

5.      Innovation & Creativity

Kcal thrives off innovation and creativity – they’re part of the DNA of what we do. And we strive to infuse them into every aspect of the company, from our brands to our culture, to our processes and finally to every bite of food our customers eat.

6.      A Passion for Healthy Living

We walk the talk. We’re passionate about making the world a healthier place – one meal at a time! We continuously encourage healthy lifestyle choices through wholesome high-quality food, and our aim is to inspire and motivate those around us to eat well and be well.     

Package:

Salary: AED 14,000/Month for the first 6 months and AED 16,000 thereafter

Additional Benefits: Medical & Annual Airfare for self

Job Type: Full-time (Monday to Friday)