Brand Marketing Specialist

The Brand Marketing Specialist is responsible for developing and executing marketing strategies that strengthen the company’s brand presence, increase customer engagement, and drive business growth. This role requires creativity, strong analytical skills, and the ability to manage campaigns across multiple channels while ensuring consistency with brand guidelines.

Key Responsibilities

Brand Strategy & Positioning

• Assist in developing and executing brand marketing plans aligned with business objectives.
• Ensure consistent brand messaging across all platforms (digital, print, events, etc.).
• Conduct market research to identify consumer trends, competitors, and opportunities.

Campaign Management

• Plan, coordinate, and execute integrated marketing campaigns (digital, social media, print, events).
• Manage content creation, advertising, and promotional activities.
• Collaborate with creative teams, agencies, and vendors to deliver high-quality marketing materials.

Digital & Social Media Marketing

• Develop and manage social media strategies to grow engagement and followers.
• Monitor and analyze performance metrics (reach, impressions, engagement, conversions).
• Optimize campaigns for ROI and audience targeting.

Brand Partnerships & Events

• Support brand activations, sponsorships, and event marketing.
• Build relationships with influencers, media, and external partners.

Reporting & Analysis

• Track and analyze campaign performance, preparing reports and insights for management.
• Provide recommendations for continuous improvement of brand strategies.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2–4 years of experience in marketing, branding, or communications (preferably in FMCG, retail, or hospitality).
• Strong understanding of digital marketing, social media platforms, and brand strategy.
• Proficiency in MS Office and marketing tools (Google Analytics, Meta Business Suite, Canva, Adobe Creative Suite is a plus).
• Excellent communication, creativity, and organizational skills.
• Ability to work under pressure and manage multiple projects.