Brand & Shopper Activation Manager

Brand & Shopper Activation Manager

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.

Role reports to:

Head of Execution Excellence - GCC

Location:

Europe/Middle East/Africa, Egypt, Cairo, Cairo

Work Location:

Fully Onsite

What you will do

Kenvue is currently recruiting for:

Brand and Shopper Activation Manager

This position reports to the Head of Brand and Shopper Activation MENAP and is based in Cairo Egypt

Who We Are

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information click here.

What You Will Do

Lead all Marketing & Shopper activities For Essential Health segment from business planning to implementation of integrated marketing activities to deliver brand and business objectives.

The scope includes developing annual business plan, managing new product launches, Retail media, and BTL. Brand Communication development is based on integrated consumer, shopper & professional insights and business opportunities.

Key Responsibilities

• Drive brand plans for the segment with objective to grow brand equity, usage, consumption and loyalty to meet business objectives
• Develop annual strategies for the segment’s brands based on brand objective
• Lead business analysis and development of annual integrated marketing plan to grow the category and build strong leadership, countering competitor activities
• Plan & execute integrated marketing campaigns based on strong understanding of consumer, shopper and professional insights and business opportunities.
• Work closely with Sales and Professional teams to develop key customer programs that help to grow
• Lead the planning and execution of new product launches and new initiatives, including launch meetings, sales planning sessions and communication tools for sales team
• Through analysis on consumer, market and category trends, brand health, pricing, competition and activation tracking, understand opportunities and potential to strengthen future and initiatives
• Manage and own the budget, forecasting and optimize spends for effective utilization of the investments
• Implement process improvements
• Sales team to ensure in-store execution and brand performance.
• Finance team to align on budgets and payments.
• Supply Chain team to ensure product availability and production schedules as well as demand planning.
• Regulatory to ensure registration timelines are on track

What We Are Looking For

Required Qualifications and Skills

• Relevant Degree or equivalent in Business Administration
• 5-7 years of experience in a similar role within FMCG’s
• Fluency in Arabic and English essential
• Strong communication and interpersonal skills
• Strong leadership and business acumen
• Work independently who is a good initiator with strong

What’s In It For You

• Competitive Benefit Package
• Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More!
• Learning & Development Opportunities
• Employee Resource Groups

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.