Brand Strategist

We are a growing EdTech company dedicated to redefining the future of learning in the Middle East. With our operations expanding in Abu Dhabi, we are seeking a creative and strategic thinker to champion our brand vision and positioning in the competitive EdTech sector.

Role Overview

As the Brand Strategist, you will play a pivotal role in shaping and elevating our brand identity, positioning, and storytelling. You will develop data-driven strategies to boost engagement, foster trust, and create a distinct EdTech presence in the Abu Dhabi market.

Key Responsibilities

• Develop and execute comprehensive brand strategies tailored for Abu Dhabi’s EdTech market.
• Research market trends, competitor activities, and consumer insights to inform branding decisions.
• Create brand messaging, tone of voice, and visual guidelines aligned with company objectives.
• Collaborate with marketing, product, and design teams to build cohesive brand campaigns.
• Identify high-impact opportunities for brand partnerships, sponsorships, and public relations.
• Manage brand communication across digital platforms, events, and community initiatives.
• Measure and analyze brand performance metrics to refine strategies.

Requirements

• Bachelor’s degree in Marketing, Branding, Communications, or related field.
• 5+ years of experience in brand strategy, preferably within the EdTech or education sector.
• Proven track record in Abu Dhabi market with deep cultural and market understanding.
• Experience in developing brand identities, messaging frameworks, and campaigns.
• Strong analytical skills with the ability to interpret market data into actionable insights.
• Excellent communication, storytelling, and creative problem-solving abilities.
• Familiarity with Middle East digital marketing trends and Arabic communication is a plus.

Benefits

• Competitive salary and performance-based incentives.
• Opportunity to work with a visionary EdTech brand impacting education in the UAE.
• Professional growth and brand leadership opportunities.
• Collaborative and innovation-driven work environment.

Job Type: Full-time

Pay: AED3,000.00 - AED3,500.00 per month