Brand Strategist

Key Responsibilities

• Brand Positioning & Strategy
• Develop clear brand frameworks, tone of voice, and visual identity guidelines across all brands.
• Identify target audiences and define positioning strategies to enhance brand equity.
• Lead market and consumer insights research to guide brand direction.
• Campaign Development & Planning
• Partner with creative, operations, and marketing teams to design integrated campaigns that align with brand purpose and business goals.
• Ensure consistent storytelling across digital, social, PR, and in-store touchpoints.
• Analyse performance metrics and translate insights into actionable improvements.
• Innovation & Brand Growth
• Support new concept creation and brand refresh initiatives from ideation to launch.
• Benchmark against industry trends and global best practices in hospitality, lifestyle, and F&B.
• Collaboration & Leadership
• Work closely with the Head of Marketing, Creative, and Operations teams to align strategy with commercial outcomes.
• Guide creative direction and ensure execution stays true to brand DNA.
• Community & Cultural Relevance
• Foster connections with partners, influencers, and communities that reinforce the brand ethos.
• Ensure brand activities remain locally relevant yet globally aspirational.