Brand Strategy Director

Join us in crafting the future of play—where imagination meets strategy, and every idea sparks a new adventure for the next generation of builders.

Core Responsibilities

As the Brand Strategy Director, you will play a pivotal role in shaping the future of the LEGO brand. You’ll blend creativity with analytical insight to develop innovative strategies that captivate the imaginations of the next generation of builders. Your mission is to explore exciting new avenues for the LEGO brand while embodying its core values. You will:

• Provide strategic clarity that fuels creativity, leveraging deep consumer insights and cultural understanding to drive impactful ideas.

• Act as a truth-seeker and problem-solver, crafting compelling, evidence-based creative strategies and briefs that resonate with our audience.

• Encourage diverse perspectives and proactively identify emerging challenges and opportunities for the brand.

• Stay obsessed with current trends and culture, translating this understanding into compelling narratives that inspire innovative concepts.

• Serve as a master storyteller, setting the stage for our creative work and effectively persuading internal stakeholders and partners.

• Utilize your expertise in marketing and creative effectiveness to interpret data, enabling informed, evidence-based decisions that enhance our strategies.

Play your part in our team succeeding

At the LEGO Agency (OLA), we are dedicated to delivering best-in-class campaigns and insight-driven solutions across the LEGO Group. In this role, you will not only uphold the LEGO values but also challenge the status quo, creating culturally defining ideas that reflect the excitement of our products.

Do You Have What It Takes?

• Extensive experience in an agency environment

• Experience working with senior stakeholders effectively

• Proficiency in utilizing data and audience insights to drive creative effectiveness

• Ability to anticipate and adapt to evolving consumer behaviors and cultural trends

• Excellent storytelling and communication skills

Additional details on this position

• This is a Director level role based at 1001 Boylston St. in Boston, MA.

• Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3-day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.

• There will be relocation assistance for this role.

#LI-LA1

Compensation

The salary for this position has a range of $156,432.00 - $234,648.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.