Branding Strategist

Job Title: Branding Strategist

Location: Onsite – Johar Town, Lahore

Shift Timings: Evening / Night Shift: 05:00 PM – 02:00 AM

Experience Required: 2–4 years (Brand Strategy, Marketing, or Brand Positioning experience)

Education:

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
Graduates from LUMS, LSE, or FAST only

Job Overview:

We are looking for a creative, strategic, and insight-driven Branding Strategist to define, build, and scale strong brand identities across digital platforms. This role will focus on brand positioning, messaging, and long-term brand growth while working closely with leadership, design, and marketing teams to shape impactful brand narratives.

Key Responsibilities:

• Define and own brand positioning, messaging, and narrative across all channels
• Develop and maintain brand voice, tone, and comprehensive brand guidelines
• Conduct market, audience, and competitor research to inform brand strategy
• Translate business goals into clear, differentiated brand strategies
• Ensure brand consistency across websites, applications, social media, and marketing campaigns
• Collaborate closely with design, content, and marketing teams to execute brand initiatives
• Support rebranding efforts, new product launches, and brand expansions
• Monitor and measure brand performance and continuously refine strategies

Required Skills & Competencies:

• Strong expertise in branding, positioning, and brand storytelling
• Proven experience in developing and executing brand strategies
• Excellent written and verbal communication skills
• Analytical thinker with strong creative problem-solving abilities
• Ability to work effectively with cross-functional teams

Nice to Have:

• Experience working in tech, startup, or multi-brand environments
• Understanding of digital marketing, growth strategies, and conversion funnels
• Exposure to international or global markets
• Familiarity with collaboration tools such as Notion, Figma, or Miro

Work Environment & Impact:

• Onsite role only
• High-ownership, strategy-driven position
• Direct impact on multiple brands under one group
• Fast-paced, growth-focused culture

Job Type: Full-time

Work Location: In person