BTL Marketing Executive (Brand Activation)

We are seeking a Senior BTL Marketing Executive. responsible for planning and executing brand activations, on-ground events, test-drive campaigns, and dealer-level initiatives, ensuring smooth coordination with vendors, agencies, and internal teams.

The role requires strong hands-on experience in point-of-sale (POS) visibility and integrated BTL planning, aligned with brand and commercial objectives.

Key Responsibilities:

• Execute in-store promotions, coupons, and loyalty programs.
• Manage events and sponsorships to enhance brand visibility.
• Implement outdoor advertising via flyers, billboards, and displays.
• Manage budgets for activations, events, and promotions.
• Lead and coordinate all BTL activities across the country.
• Monitor campaign performance and gather customer feedback to optimize future initiatives.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 3 years of experience in marketing, promotions, or events.
• Strong organizational, communication, and vendor management skills.
• Ability to work on multiple activations simultaneously and meet deadlines.

Job Type: Full-time

Work Location: In person