Business Development and Marketing Executive

Business Development and Marketing Executive

The Team

The global business development leadership team sets the strategy in consultation with the global strategy board and global practice groups. The business development (BD) and marketing teams (comprising business development, client development, pitches and pursuits, and marketing and communications experts) are led by regional heads of business development who are aligned to our regional boards: Asia Pacific, Middle East and Africa, North America, UK, and Europe.

Our strategy seeks to:

• Manage and develop clients and profile in our global sectors.
• Adopt a content and product led approach when growing our market profile.
• Prioritise the use of integrated digital marketing channels.
• Position our most senior staff as advisors to the business, supported by expert execution teams.
• Our principles dictate that the highest value clients and opportunities command the highest value BD attention and bespoke tactics.

The Role

This role is a part of the Middle East and Africa (MEA) BD and marketing team who work across our MEA practice and sector groups with a majority focus on engagement and conversion stages of the sales pipeline. You will provide support in facilitating the sales process, marketing and communications activity, and advisory and execution services to our growth markets across MEA. Supporting on shaping and implementing initiatives, tailored to market and client nuances will be key to the success of this role. This role works closely with specialist client development, pitches and pursuits, marketing and communications, and centralised shared services teams.

Key Responsibilities

Business development

• Support the team in driving BD related development and implementation of regional growth strategies.
• Maintain a strong understanding of the relevant practices, sectors and markets to inform BD and marketing activities.
• Provide ad hoc support to revenue generating initiatives such as client and market research.
• Support on the use of analytics to identify and track leads and monitor performance of activity for maximum ROI, report back on effectiveness.
• Identify projects to improve efficiency within the team; ensure the correct central teams are engaged.

Clients

• Provide support where required on regional and global key client programmes.
• Provide support on collation and analysis of client feedback.
• Institute a “Clients first, client centric” mindset. All activity across the pipeline should have an intentional client impact and outturn which compliments the regional growth objectives.

Pitches and pursuits

• Support on the production and delivery of bids and tenders, working in partnership with the relevant partners and BD team, such that bids accurately reflect the business proposition being presented and the related BD plans for that client, sector, or practice.
• Create, maintain, and improve pitch resources such as a credentials database, standard wording, and case studies.

Marketing and communications

• Manage marketing materials and activities in support of the BD agendas including brochures, directory submissions, awards submissions, web pages, CVs, client articles and mailings, deal press releases, social media posts, newsletters, reports, events, sponsorships, podcasts, webinars etc.
• Maintain the BD & marketing calendar of activities.
• Support on the communication and marketing strategy, including executing multichannel marketing campaigns.

Event management

• Work with the team to manage client events from start to finish.
• Report and analyse the ROI of events.
• Attend events and provide onsite management.
• Manage event lists including coordinating the invitation list to ensure a high-quality of attendees.
• Liaise with key vendors to arrange necessary logistics.
• Arrange conference sponsorships.

CRM

• Champion the use of the firm's CRM database and provide training and support to users.
• Manage regional marketing lists.
• Produce reports on CRM activities to support and measure BD & marketing campaigns and initiatives.
• Oversee the quality of the data within the CRM database.
• Manage system improvements and the roll out of new functionality.

Maintenance of the operational standards of the BD and marketing team to ensure:

• our branding approach is implemented effectively
• communication materials effectively represent the positioning of each area
• our approach to pitches is informed by market and sector knowledge, and client insights
• the management of events is efficient and cost-effective
• PR strategies support BD plans and enhance campaigns

Candidate Profile

The ideal candidate will:

• Preferably have a background in business development and marketing within a legal services organisation with experience in various sectors and practice areas.
• Possess a good understanding of the role that business development and marketing play within an international legal environment.
• Possess excellent IT skills with knowledge of Word, PowerPoint, Excel and Internet research tools essential. Knowledge of common legal CRM and marketing systems for client mailings and webinars is preferable.
• Have an understanding of client service standards and client relationship management.
• Have good interpersonal skills with the ability to persuade and influence others.
• Be able to develop effective working relationships with the wider team and across the business.
• Have strong organisational skills with ability to prioritise multiple tasks and projects, manage expectations of stakeholders and meet deadlines.
• Have excellent English language skills (written and spoken) and demonstrate attention to detail.
• Flexibility and willingness to adjust work schedule from time-to-time according to workload demands and/or planned events outside of core hours.