Business Development Lead

Business Development Lead – Digital Agency

Location: Gurgaon

Job Type: Full-time

Job Summary

Drive the agency's growth through strategic client acquisition, revenue expansion, and market development by executing high-impact outreach and building lasting client relationships. Success will be measured against clear KPIs focused on lead generation, sales conversion, revenue targets, and client retention.

Key Responsibilities & KPIs

• Lead Generation & Client Acquisition
• Execute targeted daily outreach via emails, WhatsApp, and calls.
• KPI: 50+ qualified leads generated per month.
• KPI: 20-30% lead-to-client conversion rate.
• Sales & Revenue Growth
• Achieve/exceed monthly and quarterly revenue targets.
• KPI: Monthly revenue generated (target as per agency goals).
• KPI: 10-15% year-over-year increase in average deal size and upsells.
• Pipeline & Outreach Management
• Maintain CRM with active pipeline, follow-ups, and timely documentation.
• KPI: 40+ emails, 30+ WhatsApp messages, 20+ calls daily.
• KPI: Pipeline velocity — close deals within 60 days on average.
• Client Relationship & Retention
• Nurture client relationships for retention and upselling opportunities.
• KPI: >85% client retention rate.
• KPI: 15+ clients with upsells/cross-sells quarterly.
• Market Insight & Strategy
• Analyze market trends and adjust strategies quarterly.
• KPI: Implement at least 2 strategic outreach optimizations quarterly.
• Reporting & Collaboration
• Deliver actionable performance reports monthly/quarterly.
• Collaborate with internal teams to align growth initiatives.
• KPI: Timely delivery of reports with data-driven insights.

Qualifications

• Proven success in digital agency business development with demonstrated KPI achievement.
• Skilled with CRM, email marketing, and WhatsApp for sales outreach.
• Strong communication, negotiation, and data analysis skills.
• Spoken and written English
• Excel, Google Sheets, and reports
• Comfortable with target-driven, high-volume daily outreach work.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Work from home

Language:

• English (Required)

Work Location: Remote