Business Development Lead

Company Description

Founded in 2012, Waffarha is a leading savings platform (website and mobile App) in Egypt and expanding to the Gulf. Our primary aim is to provide exclusive deals in the MENA region. Waffarha's mission is to Transform the shopping experience by offering unparalleled deals and savings by Championing the spirit of wise spending in Egypt & MENA.

Key Responsibilities

• Identify and pursue new business opportunities, including potential partnerships and untapped market segments to drive growth
• Develop and execute business development strategies aimed at expanding Waffarha’s product revenue streams and overall market share
• Collaborate with F&B, Entertainment, and Lifestyle service providers to transform innovative ideas into impactful offerings, negotiating win-win terms and ensuring mutual success
• Work cross-functionally with Marketing, Tech, Sales, and other departments to develop partnerships that resonate with our target audience and support long-term business goals
• Stay updated with industry trends, competitors, and customer insights to develop relevant, innovative, and competitive solutions
• Create and manage strategic alliances and long-term relationships with key partners to ensure sustainable collaboration and growth
• Lead negotiations and contract discussions with prospective partners, ensuring favorable outcomes and alignment with business objectives
• Analyze market dynamics, competitor activities, and industry trends to proactively recommend and implement growth strategies
• Align closely with the commercial team on partnership models, expected margins, and ensure accurate reflection of terms in all contractual agreements
• Coach and mentor team members, fostering a results-driven, high-performance culture within the business development function
  
  

Qualifications

• Bachelor’s degree in business administration, Marketing, Economics, or a related field (MBA or postgraduate studies are a plus)
• 5+ years of progressive experience in business development, strategic partnerships, or commercial leadership roles
• Proven experience in identifying, negotiating, and closing high-value partnerships
• Industry background in [FMCG, Fintech, E-commerce, Entertainment, or Lifestyle sectors] is highly preferred
• Strong understanding of commercial models, contract structures, and partnership frameworks
• Strong understanding of the company's products or services and target market.
• Excellent communication, negotiation, and interpersonal skills, with the ability to build strong relationships with customers and colleagues.
• Ability to assess market dynamics and develop effective go-to-market and partnership strategies
• Strong verbal and written communication skills with the ability to pitch ideas clearly and confidently
• Demonstrated ability to lead projects, influence stakeholders, and manage cross-functional initiatives