Business Development Representative

Baruch Senior Ministries, a nonprofit organization, is looking for a dynamic, motivated individual to be our Business Development Representative in northwest Michigan. The Business Development Representative is responsible for driving occupancy growth through strategic marketing, relationship building, and referral management. This role works closely with hospital discharge planners, skilled nursing facilities, physician offices, home health agencies, and community organizations. This is an outside sales and relationship-focused role in the senior living/healthcare space. The territory for this position will include Traverse City, Grayling, Cadillac, and Petoskey.

Key Responsibilities:

• Develop and execute a strategic sales and marketing plan to maintain and grow occupancy
• Build and maintain referral relationships with hospitals, skilled nursing facilities, home health & hospice agencies, case managers and social workers, physician offices and community partners
• Conduct community outreach and attend networking events
• Track leads, inquiries, tours, and move-ins using CRM systems
• Conduct tours for prospective residents and families
• Collaborate with Executive Director and clinical team to ensure appropriate resident fit
• Meet and exceed monthly census and move-in goals
• Analyze market trends and competitor activity

Qualifications:

• 2+ years of experience in senior living, healthcare sales, or assisted living marketing
• Proven track record of meeting sales or occupancy goals
• Strong understanding of the local healthcare referral network
• Excellent communication and relationship-building skills
• Self-motivated and goal-oriented
• Valid driver’s license and reliable transportation
• Existing referral relationships in the Northern Michigan healthcare market

About Baruch Senior Ministries:

Baruch Senior Ministries is a faith-based, nonprofit organization dedicated to honoring God by serving people as they age. We have 28 assisted living facilities across the state of Michigan that seek to care for the elderly and uphold Biblical principles. We understand that the value and quality of our care heavily relies upon the ability and passion of our employees. Every person has unique, valuable gifts that can be used to effectively provide our residents with the best care. If you share our commitment to honoring God through our work and delivering quality care to all our residents, then we invite you to join our team.