Business Director - Public Relations

Company Description

MSL are Publicis Groupe’s best-in-class public relations agency. Drawing on the Groupe’s ‘Power of One’ promise, we are breaking the boundaries of PR to bring our clients creativity with impact.

We count some of the region’s leading brands as clients and partners, with tailored public relations and influencer solutions in diverse segments including consumer, corporate, technology, and sustainability. Working across regional markets, the MSL team are delivering country-level excellence with local market insight and on-the-ground activation in tune with social, economic, and demographic change. Influence. Impact.

Overview

The Business Director role is responsible for both building client relationships and managing a team, while collaborating with senior leadership (Business Lead / CEO), other agency departments (creative, strategy, production) and other potential partners from Publicis Group (media, Vertical, epsilon, sapient)

This candidate will lead the strategic, operational and delivery aspects of major accounts and own relationships with the client(s).

They will work closely with the Business Lead of your account(s) and ultimately ensuring high levels of client satisfaction and revenue growth across your assigned client portfolio

The Business Lead will take responsibility & accountability for the growth of their team and client business, identifyingd and developing opportunities to drive new business proposals involving the group capabilities

Foster the agency’s beliefs and spirit externally-internally, as well as develop and drive vision for the business, aiming to bring in more business – and drive the Power of One development and implementation

Inspire, mentor, and guide the career development of your team members

Responsibilities

Technical & Product

• Lead client conversations and work closely with Business Lead(s) to ensure excellence in strategy, creative and production
• Oversee strategy, planning, creative execution, production for all assigned client-account(s): Responsible for winning client commitment to the agency and Group’s direction, strategy, recommendations, and subsequent execution, translating business needs to creative challenges and ensuring a timely delivery milestone.
• Perceived as a trusted advisor by your own clients and as an expert in specific industry, internally and in the market, by demonstrating deep understanding and knowledge of category
• Be able to define the correct scope, the needed resources and deliver accordingly to financial targets for the current year
• Support in business development efforts alongside other senior agency stakeholders and engage relevant group resources, when appropriate
  
  

Business Acumen & Operational Efficiency

• Responsible of all outcomes, quality control and the health of the relationship with the client across all disciplines, practices, facets of the business internal and external
• Build strong client relationships to understand the needs and requirements to proactively support the day-to-day delivery of projects
• Responsible for driving cross client’s collaboration to drive both business growth as well as strategic alliances cross industries.
• Set the yearly strategic roadmap with the client on business transformation by becoming the trusted consultant and authority on the client’s consumer Journey
• Ensure that the brand strategy, client messaging and deliverables (from planning to roll out) are consistent = Serve as a brand guardian role
• Responsible for the smooth operating of day-to-day workstreams and foster positive collaboration between senior team members, strategy & creative colleagues, and all other experts to facilitate smooth process and project management delivery
• Lead your team on all plans (check and upload from markets) – ensuring the process is running timely and efficiently
• Drive both business and transformation and innovation for the clients
• Drives integration and interdependence across all capabilities to deliver high-standard integrated communication solutions
• Capable of breaking down silos to enable cross collaboration by leveraging expertise resulting in cross-selling across different Groupe verticals and practices
• Constantly aim to have award winning work delivered to get recognition to the clients in their industry and get recognition as an industry leader in our field
• Support other teams when pitching for clients of similar industry
• Responsible for the management of the client’s P&L end to end ensuring a healthy and profitable P&L. Responsible for the commercial tracking, forecasts, and KPIs ensuring no blindsides negatively affect the agency’s commitments
• Inspire, mentor, and nurture the team to build capability and develop competence
  
  

Innovative & Analytical Mindset

• Able to think strategically, creatively, and analytically to challenge the clients’ partners and propose innovative solutions to briefs
• Own the clients and partners’ relationships as a trusted advisor
• Able to predict emerging market trends in specific category and quickly grasp trends and dynamics of other categories to create new business opportunities
• Adopt an always-on innovation mindset, with a hunger for delivering competitive advantage for your client and cascade it to your team and key partners (strategy/creative)
• Identify growth opportunities and solutions within the assigned clients for Publicis group’s vertical or services (media, CRM…)
• Work with the overall Business Lead and builds positive and collaborative relationships with all stakeholders including other head of departments.
• Receive project briefs from client, assesses, calls for the internal meetings and meeting with partner agencies, and assign the brief internally, agree on timelines internally and with client
• Successfully experience of running large matrix teams and simultaneous projects
• Be an expert in time management and prioritisation of multiple projects across different business units
  
  

Qualifications

• 10 years+ experience with a track record in brand, digital, social and data-driven marketing projects in a communication, media or marketing industry
• Experience in being client facing in a leading role
• Management experience of 6-8+ subordinates
• Excellent understanding of end-to-end communication eco-system, with a deep understanding of digital, data usages and technology
• Experience in planning, strategy, managing and activating multichannel campaigns.
• BSc degree (or similar)
  
  

Additional Information

R-3700P-4205