Business Marketing cum PR Lead

Business Marketing & PR Lead (Digital Strategy & Corporate Communications)

Employment Type: Full-time

Experience- 5-6yrs

Location: Bhubaneswar (Hybrid)

Objective:

Lead the transformation narrative — position the organization as a modern logistics-automation & IT powerhouse, connecting engineering with storytelling, and technology with brand trust. You will design and drive digital-first communication, manage media visibility, and align brand messaging with real innovations in logistics, infrastructure, and future defense-grade technology.

Core Responsibilities:

✅ Build and execute the complete marketing & PR strategy for IT and automation solutions.

✅ Create powerful brand narratives through visual design, media content, and digital ads.

✅ Manage LinkedIn, Google, and B2B outreach campaigns.

✅ Develop corporate brochures, one-pagers, and explainer content.

✅ Handle media engagement, press releases, and partnerships.

✅ Produce and manage marketing performance dashboards (CTR, ROI, conversions).

Skills Required:

Digital Marketing · SEO / SEM · PR & Branding

Social Media Strategy · Lead Generation · Product Communication

Design Supervision · Copywriting · Analytics Reporting

Short-Term Goals (0–6 Months):

1. Launch “Digital Logistics Revolution” campaign within 30 days.

2. Deliver marketing dashboard & lead funnel (target: 50+ qualified leads/quarter).

3. Secure 2–3 major trade or media placements in tech/logistics domains.

4. Prepare investor & client presentation suite with product visuals and analytics case studies

5. Creative Head-Start Initiatives:

6. Launch a brand theme “Automation for a Moving Nation” – integrating visuals of logistics + AI.

7. Start a LinkedIn insight series: “From Manual to Digital Logistics.”

8. Publish short-form case studies showing measurable operational improvements.

9. Partner with digital creators for minimalistic video explainers.

10. Create QR-based recruitment and campaign experiences to attract next-gen professionals.

Future Projects You’ll Shape:

• Brand positioning for smart-infra, AI, and ISR innovations
• International investor & partner communications strategy
• CSR communication aligned with sustainable logistics technology
• Annual innovation showcase (tech fair + digital campaign)

1. Aesthetic Hiring QR (Use for WhatsApp or Posters):

2. Scan Apply Create the Narrative

3. “Transform Technology into a Story.”

4. “Build the Brand That Drives Innovation.”

5. QR Placeholder for Career Form / Email Link]

6. Compensation: Competitive + performance incentives

7. Join Now: Strategic marketing expansion under active build phase

Long-Term Organizational Vision

These roles form the foundation for a wider innovation roadmap that includes:

· ISR-based AI command systems

· Infrastructure analytics and automation

· Smart logistics corridors & fleet digitalization

· IoT integration across ports, roads, and warehouses

· Predictive analytics & Power BI operational dashboards

· Edge-AI development for civil and defense applications

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

• Provident Fund

Work Location: In person