Digital Marketing Executive - Search & Optimisation

Job Summary:

Responsible for driving the online visibility and search performance of Koustuv Groupentities through effective SEO and SEM strategies. This role focuses on optimising the websites, managing search campaigns, and improving rankings across Google and other search platforms.

Key Responsibilities:

• Execute on-page and off-page SEO strategies to enhance website visibility.
• Conduct keyword research, competitive analysis, and backlink audits.
• Implement technical SEO improvements (meta tags, sitemaps, schema, etc.).
• Monitor and report Google Analytics & Search Console data weekly.
• Collaborate with the content team to ensure SEO-friendly copywriting.
• Track keyword performance and implement data-driven optimisations.
• Stay updated with Google’s algorithm updates and SEO best practices.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, IT, or related field. (Not mandatory if the candidate is knowledgeable and passionate about his job role)
• 2 - 4 years of proven experience in SEO and SEM.
• Strong knowledge of Google Analytics 4, Search Console, SEMrush, Ahrefs, and keyword tools.
• Basic HTML/CSS understanding preferred.

Preferred Experience:

• Prior experience in education, school, or institute marketing will be an added advantage but not mandatorily required.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person