Performance Marketing Specialist (Meta & Google)

Key Responsibilities:

• Set up and optimise Meta Ads (Facebook, Instagram).
• Set up and optimise Google Ads (Search, Display, YouTube) campaigns.
• Create and optimize ad content for different audiences on Meta platforms.
• Create and optimize ad campaigns and paid search landing pages
• Manage and optimize display campaigns across multiple devices
• Develop PPC strategies to increase online visibility.
• Conduct audience research, campaign planning, and A/B testing.
• Monitor conversions, CTR, and ROI to ensure cost-effective performance.
• Create remarketing and lookalike audience campaigns.
• Work closely with design and copy teams to improve ad creatives and messaging.
• Generate weekly ad performance and lead generation reports.
• Stay updated on education ad policies and targeting compliance.
• Knowledge in Google Ads (Search, Display, YouTube) campaigns will be preferred but not mandatory.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.(Not mandatory if the candidate is knowledgeable and passionate about his job role)
• 3–5 years of hands-on experience managing Meta & Google ad campaigns.
• Certification in Meta Blueprint / Google Ads will be preferred.
• Strong analytical skills with a data-driven mindset.

Preferred Experience:

• Experience in running lead generation campaigns for schools or colleges will be an added advantage but not mandatorily required.
• Ability to manage both platforms (Meta & Google) independently will be an added advantage.

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person