Business Unit Head (CHC)

The position is based in Dubai, UAE and will report directly to Cluster Head - Gulf Region. The role will be responsible for leading and accelerating the growth of the Consumer Health Care (CHC) business in Gulf through the development and execution of winning marketing, sales, and commercial strategies. This role is accountable for delivering sustainable and profitable growth across OTC Portfolio. It requires excellence in portfolio and channel strategy, launch execution, and omnichannel marketing, underpinned by deep insight into the Gulf business environment.

• Lead the CHC Business Unit with full accountability for sales, profit, market share, and growth objectives.
• Develop and implement annual and long-term business plans aligned with regional and corporate strategies.
• Ensure optimal positioning of CHC products through localized pricing, placement, and promotion strategies.
• Continuously monitor market trends, consumer insights, and competitive intelligence to adapt strategies accordingly.
• Develop differentiated go-to-market strategies for pharmacy, modern trade, and e-commerce channels.
• Drive marketing excellence and consistent brand building through integrated campaigns.
• Champion successful product launches, line extensions, and brand lifecycle management.
• Ensure full alignment with regulatory and medical affairs to deliver compliant and relevant consumer communications.
• Translate insights and data into actionable commercial initiatives.
• Maximize retail visibility and shopper conversion through best-in-class execution.
• Contribute to strategic portfolio shaping and business case development.
• Assist in providing on-the-ground insights, shaping opportunity assessments, and supporting the localization of regional expansion strategies.
• Evaluate proposed pipeline and portfolio expansion initiatives by balancing regional priorities with local market dynamics, regulatory feasibility, and unmet consumer or patient needs. Lead market entry assessments for new categories, brands, or partnerships.
• Build and lead a high-performing cross-functional CHC team with strong marketing, sales, trade, and digital capabilities.
• Set clear objectives, KPIs, and development plans for team members.
• Deliver revenue, gross margin, and EBITDA targets with rigorous financial discipline.
• Optimize resource allocation across A&P, trade terms, and customer investments.
• Ensure timely monitoring of P&L and course-correct as needed.
• Ensure the our values form a foundation for daily operations and help guide decisions as well as contribute towards shaping the team culture.
• Ensure compliance with all SOPs including forwarding of all received Product Quality Complaints, Adverse Events and Medical Enquiries to the relevant person in Quality Assurance/ Pharmacovigilance/ Medical Affairs.
• Completion of all assigned training within the specified timelines.