Campaign Specialist

About the Role

At Soum, we’re looking for a creative and strategic Campaign Specialist to lead marketing campaigns across Electronics & Cars categories. This role focuses on campaign strategy, creative ideation, influencer marketing, partnerships, and campaign execution — working closely with Digital, Content, and Design teams to deliver impactful campaigns that drive awareness, engagement, and sales.

You'll own campaign execution across our social and digital channels, develop SEO-driven content strategies, and work closely with our CRM and growth teams to optimize every touchpoint in the customer journey.

• Develop campaign strategies and marketing plans aligned with business goals

• Plan and execute campaigns for Cars & Electronics categories

• Lead influencer campaigns end-to-end, including sourcing, briefing, content direction, follow-ups, and execution

• Build creative campaign concepts, storytelling angles, and content ideas

• Write campaign copies, scripts, hooks, and social media content directions

• Coordinate with the Digital team to launch campaigns and ensure smooth execution

• Manage partnerships and collaboration opportunities with brands and influencers

• Collaborate with internal teams, including Content, Design, CRM, and Production

• Monitor campaign performance and suggest creative optimizations

• Stay updated on trends, audience behavior, and competitor activities

• 1–2 years of experience in campaign management, influencer marketing, or brand marketing

• Strong strategic thinking and campaign planning skills

• Creative mindset with strong storytelling ability

• Excellent Arabic copywriting and scriptwriting skills

• Strong communication and project coordination abilities

• Ability to manage multiple campaigns in a fast-paced environment

• Experience in the automotive or electronics industries is a plus

• Campaign planning & strategy

• Influencer marketing

• Creative ideation

• Scriptwriting & content direction

• Partnership management

• Cross-functional collaboration

• High ownership and autonomy — you'll have real impact from day one

• Fast-moving, collaborative team that values speed, trust, and results

• Work on Saudi Arabia's fastest-growing used electronics and cars marketplace

• Be part of a growth-stage company with strong momentum and a clear vision

• Competitive compensation and a culture that invests in great people