Channel Marketing Manager

Why This Role Matters at Big Leap

Channel Marketing Managers are responsible for creating the strategy and overseeing successful execution of our client’s campaigns with help from marketing specialists. Successful Channel Marketing Managers work in concert with Account Manager(s) and demonstrate an ability to build trusted relationships with their clients, build and execute successful organic growth strategies, and project manage the fulfillment of those strategies with the Specialists—all of which lead to high client retention. Success means not only driving organic visibility but also ensuring all campaigns reinforce brand positioning and storytelling.

How You Make an Impact

Collaborate with clients to align SEO, digital PR, and content strategy with brand messaging, ensuring all content and outreach reflect a consistent, authentic brand voice

Integrate organic channel growth, digital PR, and content strategy with broader performance marketing efforts, collaborating with paid, email, and social teams to deliver cohesive, cross-channel campaigns

Strategize for multi-channel organic growth in areas like AI Search, Reddit, YouTube, or alternative search engines

Work with Client Success to guide the client relationship by coordinating with them to further client progress. While you will not own the client relationship, appropriate communication with clients via email, Zoom calls, and Slack will be expected

• Create and communicate complex earned media and marketing insights clearly to both technical and non-technical audiences, and present recommendations that inspire client confidence and drive alignment

Non-Negotiables

Execution + Accountability – You manage timelines, budgets, and expectations with excellence

Cross-Team Collaboration – You work well with client success, specialists, and creatives

Strategic Thinking – You help define the why behind the work and drive campaigns that connect to client goals

Client-Centered Communication – You’re clear, responsive, and able to present insights in a way that builds trust

Growth-Oriented Leadership – You lead by example, guiding other Big Leapers toward stronger execution

What Success Looks Like in This Role

You drive multi-channel organic strategy that gets results and earns client confidence

You manage campaign performance and use insights to guide next steps

You bring structure to execution and help the team hit deadlines and goals

You build strong working relationships with clients and internal teams

• You model clarity, curiosity, and accountability for junior team members

Your Career Path

Channel Marketing Managers are positioned to grow into senior leadership or strategy-focused roles, such as:

Director of Organic Growth

Senior Strategist (organic growth channels, Content, or Digital PR)

• Client Success Executive

Work Style & Expectations

Organized and proactive—you build systems, follow up, and close loops

Strong communicator—you make complex ideas clear and compelling

Strategic and adaptable—you think ahead but stay nimble as campaigns evolve

• Data- and story-driven—you use insights to tell compelling narratives about performance

What an A-Player Looks Like

An A-player in this role builds strong relationships, delivers strategic value, and helps others succeed. They proactively solve problems, clearly communicate expectations, and think cross-functionally. A-players lead client conversations with clarity and confidence, help their team stay organized and inspired, and consistently push work toward better outcomes. They are trusted advisors who balance performance goals with long-term vision.

Where You’ll Innovate

At Big Leap, we believe innovation comes from curiosity, collaboration, and thoughtful experimentation. In this role, you’ll lean into:

AI + Emerging Channels:

Leverage tools like ChatGPT and AI search to identify trends and create efficiencies

• Explore non-traditional search channels like Reddit, YouTube, and niche platforms

Digital PR + Brand Performance:

Help shape campaigns that elevate brand authority and drive high-quality links

• Blend outreach with storytelling and ensure alignment with brand values

Cross-Channel Strategy:

Integrate organic growth with paid, content, and email strategies to deliver connected campaigns

• Use insights from multiple channels to inform client direction and drive ROI