Co-Op Marketing Specialist

Position Summary

The Co-op Marketing Specialist plays a key role in launching, managing, and optimizing Malibu Boats, Inc.’s (MBI) dealer co-op advertising program through the Ansira platform across MBI’s portfolio of brands. This position focuses on standing up the platform, building and maintaining a robust marketing asset library, onboarding qualified third-party marketing service providers, and ensuring high dealer adoption and satisfaction. The coordinator also provides performance insights, tracks ROI, and ensures budget efficiency to maximize the co-op program’s impact.

Key Responsibilities

Platform Launch & Management

• Lead setup and configuration of the Ansira co-op marketing platform to align with program requirements and brand standards.
• Partner with Ansira to customize workflows, templates, reporting dashboards, and integration with approved vendors.
• Develop onboarding and training materials to ensure dealers can navigate the platform effectively.

Asset Library Development

• Curate and upload approved marketing assets, imagery, videos, and customizable templates from brand marketing teams.
• Refresh the asset library to align with seasonal promotions, product launches, and evolving brand positioning.
• Ensure assets are optimized for dealer use and meet all brand compliance requirements.

Dealer Support & Adoption

• Serve as the primary point of contact for dealers with questions regarding the co-op program guidelines, the co-op portal or claim approvals/rejections.
• Provide training, troubleshooting, and best practice guidance to drive adoption and engagement.
• Track dealer participation, identify adoption barriers, and implement solutions to increase usage.

3rd Party Provider Network Expansion

• Research and qualify marketing service providers who offer turnkey solutions such as local/regional digital ad campaign management, SEO, paid search/social, geofencing, reputation management, and business texting services.
• Vet providers for quality, compliance, cost efficiency, and proven ROI.
• Work with Ansira to integrate approved providers into the platform’s third-party network.
• Maintain a current roster of recommended providers by region for dealer access.

Program Reporting, Optimization & Budget Oversight

• Monitor industry trends, competitor marketing tactics, and emerging local advertising channels.
• Monitor engagement metrics, asset utilization, vendor performance, and dealer ROI.
• Provide actionable recommendations to improve program effectiveness and cost efficiency.
• Collaborate with finance to track co-op budget usage and ensure accurate accruals.

Who You Are

• Highly organized and detail-oriented with excellent follow-through.
• Skilled communicator who can translate program guidelines into clear, actionable steps.
• Tech-savvy and comfortable working with marketing platforms, digital ad systems, and vendor portals.
• Collaborative and able to work across departments, brands, and external partners.
• Self-starter who takes initiative, anticipates needs and can work independently to drive the co-op program forward.

Qualifications

• 2–4 years of experience in marketing coordination, co-op/MDF programs, or digital advertising management.
• Bachelor’s degree in Marketing, Business Administration, or related field (or equivalent experience).
• Familiarity with local/regional marketing channels, vendor management, and marketing technology platforms.
• Proficiency in Microsoft Office Suite; experience with creative file formats a plus.
• Passion for the marine industry and a desire to learn and grow..

Key Performance Metrics

• Dealer Adoption Rate
• Fund Utilization Rate and ROI
• Asset Utilization Rate
• Dealer Satisfaction